People love pictures, and they really love sharing pictures of themselves, their families, pets, food, favorite clothing items, sunsets, and a host of other random things. I’m no exception. This would explain the success Instagram has seen. In April of 2012, Instagram launched its app for Android. In less than one day, more than a…
18 Ways to Elevate Your Community Engagement Efforts
Sometimes it’s hard to fit in; even online. I still remember one of the first online communities I ever joined. I had just started a new blog and was anxious to build an audience and start driving traffic to it. I also wanted to connect with new people who would be interested in my content…
How Big Brands Go Viral: An Interview with Tom Markham
In my last post, I provided a guide to social integration, explaining its importance to maintaining relevant messaging that will gain attention. I shared my favorite interactive campaign at the moment–Grey Poupon’s Society of Good Taste (SOGT). [If you missed it, there’s a great overview of the campaign on Mashable]. And in case you were…
The Liz Lemon Guide to Social Integration
I spent my childhood in front of the television set, and it shows. I still know the number of meows in the Meow Mix jingle, associate Mentos with pin-striped suits, and hear a voice screaming “EAT ME!” every time I spot the Slim Jims at 7/11 (9 out of 10 times, I do eat). Today,…
A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn
When it comes to social advertising, some networks offer a great rate for impressions or clicks, powerful targeting options over what you would see with Google AdWords, and the promise of promoting your brand or brand message to a larger audience. You may even get the chance to do some A/B testing to see which ads…
What a Social Media Conversation Worth $1,350 Looks Like
It’s easy to become blinded by quantity when it comes to social media… On the surface, gathering a huge number of followers or getting tons of likes and retweets may seem like you’re doing something right. Posting a lot of statuses and responding to as many people as possible in a day may look like you’re…
11 Facebook Photo Ideas That Boost Engagement
Think your business does nothing photo worthy? Think again. Learn how to increase engagement on your Facebook page using these creative ideas.
Want More Social Shares? Don’t Ignore These 3 Things
Do you know you can control this description, the title above, and the image to the left? Give your content a makeover for social networks in 3 easy steps!
How to Make Facebook’s New Timeline for Pages Work for Your Brand
Is your Facebook page ready for Timeline? Learn how to leverage these new features to better express your company’s identity.
8 Ways Employees Can Improve Your Company’s LinkedIn Presence
Is your company lacking on LinkedIn? Your employees are the secret weapon! These 8 simple tips show how employees can benefit your business on LinkedIn.