Given the spontaneity of social media, it may be surprising to hear you should be planning out your social media posts well in advance. An editorial calendar can help guide the short and long-term goals of your social ... [Read More]
6 Ways to Market Your Offline Event Online
December 16th by
With so many free or cost-friendly ways to promote an event online, why not use them to make your event amazing? At BlueGlass, inbound marketing has played a major role in promoting and enhancing our conferences, and ... [Read More]
Unraveling Open Graph Part 3 – Back to the Basics
December 6th by
As I sat down and read through my Open Graph part 1 and part 2 series, I realized that a lot of questions I had been getting afterward had to do with actually getting Open Graph set up and functional within your site. For ... [Read More]
Get Schooled in Social Media: 4 Worthy Courses
November 30th by
Being able to rock social media is a hot skill to have right now. Companies are struggling to keep up with the demands of an ever-changing medium and are desperate for social media consulting services to make their voice ... [Read More]
5 Simple Steps to Prepare Your Facebook Fan Page for the Unexpected
October 18th by
There are a lot of rumors around the "blogo-twitter-sphere" about the changes fan pages may face when Facebook makes updates to the platform, once again. A few weeks ago, when Mark Zuckerberg made his infamous speech about ... [Read More]
How and Why Social and Search Should Sync Up
September 27th by
Despite last night’s 5-hour open bar, everyone’s back at the BlueGlass tent bright and early for Session 1 of Day 2, which is all about the combination of search and social. This panel features Ben Cook, the CEO of ... [Read More]
60 Social Media Marketing Tips for the Holiday Season
September 16th by
It’s mid-September, which means Christmas music will start playing in stores any day now. This also means it’s time to start thinking of ways to incorporate the holiday season into your social media campaigns. Holidays ... [Read More]
How To Find The Perfect Network For Your Content Promotion Campaign
September 13th by
Content promotion is a great way to gain brand exposure, traffic, and links to your website. Unfortunately it takes a lot of time and effort to craft content and have it shared. In my previous article 7 Deadly Sins of Content ... [Read More]
Social Media Budget Blunders (and How to Avoid Them)
August 25th by
Although social media marketing is still cheaper than traditional methods like print advertising, TV/radio commercials, and billboards, it’s easy to overspend or misallocate budget. Social media budgeting is more complex ... [Read More]
No Address? No Problem for Foursquare Brand Pages
August 4th by
If you think location-based marketing is only for brick-and-mortar businesses, think again. Earlier this week, Foursquare announced a new “do it yourself” version of their brand pages, which allow businesses not tied to a ... [Read More]
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