Fear not, this is not yet another Facebook Timeline cover photo tutorial. While the cover photo is certainly cool and pages are doing very clever things with it, it's important to remember the cover photo just sits on your ... [Read More]
Want More Social Shares? Don’t Ignore These 3 Things
March 27th by
You’ve created a killer piece of content. You have a clever call-to-action enticing readers to share. You even have the ideal amount of well-placed social share buttons. But, when I click on your tweet button to share your ... [Read More]
How to Make Facebook’s New Timeline for Pages Work for Your Brand
February 29th by
There are two ways to react to changes on Facebook: A) Threaten to quit Facebook. B) Figure out how you can benefit from what’s new. If you selected B, you’re probably as pumped as I am that Facebook released ... [Read More]
8 Ways Employees Can Improve Your Company’s LinkedIn Presence
February 7th by
LinkedIn looks a lot different than it did in recent years; it's no longer just a place to post your professional history and never return. Recent features allow companies to be more social and have more control over their ... [Read More]
How To Never Run Out of Social Media Content
January 11th by
Given the spontaneity of social media, it may be surprising to hear you should be planning out your social media posts well in advance. An editorial calendar can help guide the short and long-term goals of your social ... [Read More]
6 Ways to Market Your Offline Event Online
December 16th by
With so many free or cost-friendly ways to promote an event online, why not use them to make your event amazing? At BlueGlass, inbound marketing has played a major role in promoting and enhancing our conferences, and ... [Read More]
Unraveling Open Graph Part 3 – Back to the Basics
December 6th by
As I sat down and read through my Open Graph part 1 and part 2 series, I realized that a lot of questions I had been getting afterward had to do with actually getting Open Graph set up and functional within your site. For ... [Read More]
Get Schooled in Social Media: 4 Worthy Courses
November 30th by
Being able to rock social media is a hot skill to have right now. Companies are struggling to keep up with the demands of an ever-changing medium and are desperate for social media consulting services to make their voice ... [Read More]
5 Simple Steps to Prepare Your Facebook Fan Page for the Unexpected
October 18th by
There are a lot of rumors around the "blogo-twitter-sphere" about the changes fan pages may face when Facebook makes updates to the platform, once again. A few weeks ago, when Mark Zuckerberg made his infamous speech about ... [Read More]
How and Why Social and Search Should Sync Up
September 27th by
Despite last night’s 5-hour open bar, everyone’s back at the BlueGlass tent bright and early for Session 1 of Day 2, which is all about the combination of search and social. This panel features Ben Cook, the CEO of ... [Read More]
Socialize With BlueGlass