Frequently I speak with Chief Marketing Officers (CMO’s), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: “How many customers am I going to get directly from my Social Campaigns? What’s going to be my CPA, my ROI and my ROAS? What Immediate sales will I get?” To this…
Multi-National Search Marketing: Effective Strategies for Global Marketers
Yesterday, Chris Sherman from Search Marketing Now presented another webinar jammed packed with useful information. This session entitled ‘Multi-National Search Marketing: Effective Strategies for Global Marketers‘ was sponsored by iProspect and moderated by Claire Schoen. Chris was a perfect speaker due to his experience covering search and search engines since 1994. He is the author…
The 4 P's of Marketing Online
When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into “the 4 Ps” they were probably not considering 21st century marketing and promotion channels on the Internet. After all, this was in the middle of the 20th century and Google, Yahoo and MSN/Live.com search engines and…
2008 Presidential Search Marketing Face-Off: Round #3
A continuation in our series on how the major presidential candidates are doing in their search marketing efforts. Here are the previous two rounds: Round 1 and Round 2. The 2008 Presidential debate circuit, along with announcements of record breaking fundraising in 3Q, builds further intrigue in the 2008 race to the Whitehouse. Fred Thompson…
Leveraging All Search Marketing Channels
Last week Chris Sherman (Executive Editor from Search Engine Land) spoke at a very valuable Search Marketing Now webcast entitled ‘Leveraging All Search Marketing Channels’. This event was sponsored by 24/7 and provided pertinent information regarding various search marketing channels, both traditional and emerging. The speaker challenged the audience to think of how many channels…
Hitting a Search Pothole
Sometimes I wish I was a movie star simply because I would have more occassions to wear gowns. I don’t even watch that many movies. But if I did have a chance to wear one gown this year it would have been this one from Oscar De La Renta. I loved it when I saw…
2008 Presidential Candidate Search Marketing Face-Off: Round #2
Round #2 of the 2008 Presidential Candidate Search Marketing Face-Off (see Round 1 here) excites as new debates and mud-slinging color each day’s top news. CNN and YouTube tore the cover off the ball with the debate at The Citadel in Charleston, S.C. No one likes Hillary’s Pink suit and cleavage, and John Edwards will…
2008 Presidential Candidate Search Marketing Face-off
The 2008 election promises to be an exciting and hotly contested one. Jake Matthews takes a look at how some of the leading candidates are doing in their search marketing efforts on Google in Part 1 of a four part series – and gives each one of them a grade in the 2008 Presidential Candidate…