By Jordan Kasteler (Utah SEO Pro) Search engines are getting smarter day by day, technologies are advancing minute by minute, and search engine optimization specialists need to get on board and prepare for the future of SEO. While many traditional SEO tactics and strategies may always hold true, creativity… [read more]
by David Snyder Greatest event the world has ever known? Okay, maybe a bit of hyperbole. But we do feel that it is one of the best search events to come around in a long time. Of course I am speaking about Scary SEO. What is Scary SEO? In case you are living under a rock, Scary SEO is a micro-sized… [read more]
By Jordan Kasteler (Utah SEO Pro) Have you ever received an email from someone requesting a link exchange touting that they have a valuable link to offer you? Ever purchased a link from a broker at a particular cost based on metrics over negotiation? How do they usually declare that link is valuable? There's… [read more]
by Dave Snyder My last post on NoFollow and NoIndex was a way for me to: 1) Try to explain an issue that many starting out in this industry do not completely grasp, or understand the importance of. I myself had some misinformation on the topic that some were good enough to set me straight on. 2) Kick… [read more]
by Dave Snyder (Update: I had some inaccuracies and hard to understand parts of this pointed out by Edward Lewis of SEOConsultants.com, a person I trust and respect. Since I wrote this post to be a discussion starter and resource I thought it important to update.) This is kind of a beginner to moderate… [read more]
Frequently I speak with Chief Marketing Officers (CMO's), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: "How many customers am I going to get directly from my Social Campaigns? What's going to be my CPA, my ROI and my ROAS? What… [read more]
Yesterday, Chris Sherman from Search Marketing Now presented another webinar jammed packed with useful information. This session entitled ‘Multi-National Search Marketing: Effective Strategies for Global Marketers' was sponsored by iProspect and moderated by Claire Schoen. Chris was a perfect… [read more]
When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into "the 4 Ps" they were probably not considering 21st century marketing and promotion channels on the Internet. After all, this was in the middle of the 20th century and Google, Yahoo and MSN/Live.com… [read more]
Epinions.com is great site for Internet and Brand Marketers to work in. The site is a user and member driven product/service review website. It is owned by Shopping.com which is in turn owned by…..Ebay. How and why is the site useful for marketers? Aside from helping consumers looking for information… [read more]
