Today we officially launched our private beta version of SecondStep, a scalable organic search marketing platform. How does SecondStep differ from other SEO Tools on the market? Well first off it isn’t a tool. There are some amazing search tools out there, such as SEOmoz’s new web application,… [read more]

Nothing in your search marketing campaign is as important as the data you collect and react on. However, there are basically two types of data that SEOs look at: Campaign Data Third Party Data Campaign data is worth its weight in gold, but too many SEOs become blinded by third party data, and… [read more]

When you hear the word Facebook, you probably think of: networking, friendships, funny pictures (that probably shouldn’t be seen by the general public)… pretty much a fun little bubble where your online life can exist and risky things can be kept secret. Now, depending on your level of involvement… [read more]

If you are a company who is planning to launch a brand new website for an upcoming project, or an SEO working for such company there's a number of things you could (and should) do, while waiting for the website to be developed and launched. Let's say you know the development schedule and that the site… [read more]

Whether you're an SEO working for a client or you have your own business website and want to start applying SEO to get it to the next level in the search engine rankings, keyword research is one of the most important parts of the SEO process. After all, if you are not going after the right keywords from… [read more]

So you have a website that is not doing too great in the search engines, and you have just now heard of search engine optimization but don't know where to start. Welcome to the party! Or say you're an SEO beginner who is taking on some websites to optimize -- where should you begin? Here is a basic assessment… [read more]

Last week Jake wrote an awesome post about leveraging relationships for link building and it got me thinking.  Seeing that I am a hermit who lives in front of the computer, how the heck do I build links without those daily "real-life" relationships?  Well, believe it or not, I do actively build links… [read more]

Ah, relationships. Good relationships are strong, meaningful bonds that act to hold people or objects together.  Like the furniture maker's forgotten "dovetail" joint that once held a strong piece of furniture together and is now replaced with weak staples between faux wood fiberboard, relationships… [read more]

Savvy Internet marketers know the importance of keyword targeting for ranking and usability, but as a refresher (and for you beginners out there) I thought I'd run down a list of various areas on the page where you can include your core keyword. It's not a completely comprehensive list and I'm not going… [read more]

Flash websites have been the fear of SEOs since the inception. Many of us have to constantly battle clients who want a pretty flash website and don't want to understand the technical jibber jabber about why it's not good for search engines. We try to explain as best as we can why "Flash sucks," and… [read more]