Using Authorship Markup to Increase Click-Through Rates in the SERPs

Bloggers are a common breed. Great bloggers are a rare breed. Bloggers start and develop in an industry that's already saturated. And when you're super talented and authoritative in the area that you're blogging about, you ... [Read More]

Build Your Own Search Engine — Golden Corral Style

Ever watch people (we'll just call them food enthusiasts) at Golden Corral pile up their plates and go back multiple rounds? Or, if you're like me, ever piled up your plate at an all-you-cat-eat buffet like it's sure to be ... [Read More]

Google + … You?

If you’re anything like me, you were probably up into the wee hours of the morning the night you got your Google + invite. You’ve also probably noticed that it’s extremely filled with early adopters without much noise ... [Read More]

Unraveling Facebook Open Graph – Part 1

One of the biggest mistakes marketers (and brands) make is thinking that they can install a like button with a plugin, and leave it. They're doing it wrong. I'm pretty sure by now you all know about my ... [Read More]

Link Building in a Panda’s World

Today, people are quickly becoming aware that older SEO tactics for link building are not only less effective but many are actually harmful.   Link building is always going to be an evolving, shifting and developing art ... [Read More]

Google Places and the Rise of the Vending Machines

Over the past couple of months I've been spending as much time figuring out trends and local visualization of Google Places (the the incorporation of Places oriented and influenced results) within Google listings. Simply ... [Read More]

How to Ride the Panda

I am not sure I have ever seen a general histeria about an update to the level of this most recent Farmer/Panda madness. Granted the mainstream media picking up on a search update, and its tie to one of the first major ... [Read More]

Hotpot: Google’s Gateway to Social & Local

If you want to know what's going on at Google, sometimes you need look no further than Google's own staff. While many companies stay hushed about everything but positive PR opportunities, Google representatives have developed ... [Read More]

How to Search Google Creatively (to Research Related Twitter Userbase)

I confess, I love (searching) Google and moreover, I am better at searching Google than any other (type of) search engine. OK, I appreciate social media and real-time search tools that are emerging, but honestly I never use ... [Read More]

Treating Google Indented Results – What You Should Know

We pay close attention to Google search results page (SERP) and how it is being changed because that directly affects our website performance, traffic and click-through. I have already had a look at how Google search result ... [Read More]