BlueGlass

Real. Clear. Results.

Call us today! 877.298.4680

Contact Us
How to Deal with Brand Identity Theft

How to Deal with Brand Identity Theft

How much do you trust your fans?  Do you trust them enough to manage your Facebook fan page?  Do you trust them to converse with other fans that might have customer service-related questions or complaints?  A job like this should not be left in the hand of a customer. Facebook Fan Pages are now thought… [read more]

Posted in Facebook, Reputation Management, Social Media Marketing | 19 Comments »

Do You Know What Your Employees Are Saying About You?

Do You Know What Your Employees Are Saying About You?

On Friday I was researching Twitter accounts for major brands, and I came across an account for Enterprise Rent-a-Car. The profile name is Rent A Car and the URL is @enterpriserent, so upon first glance it seems as if the account is legit. However, when you look at the actual bio and content for the… [read more]

Posted in Reputation Management | 7 Comments »

The Sting of Real-Time Product Feedback

The Sting of Real-Time Product Feedback

Domino's Pizza recently underwent a product overhaul after their pizza was ranked among the worst in a taste test (tied with Chuck E. Cheese -- ouch). Their new recipe boasts a new garlic crust, 100% mozzarella cheese with a hint of provolone, and a "sauce that's boss." The company even set up a micro-site… [read more]

Posted in Reputation Management, Twitter | 22 Comments »

Knowing When Not to Have an Opinion

Kristy Bolsinger wrote a great post on her blog about a Seattle radio station's foot-in-mouth Twitter incident. I've stolen (er, I mean "borrowed") her screen capture and displayed it below: Yikes. 107.7 isn't extremist talk radio, it's an alternative rock station. Regardless of the opinions of the… [read more]

Posted in Reputation Management | 3 Comments »

Copyright © 2002 - 2010 BlueGlass Interactive, Inc. All rights reserved.