"I rank organically for my brand terms. Why would I pay for ads on them?" How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn't been settled. So, I'm ... [Read More]
PPC Optimization in Under 30 Minutes a Week
May 17th by
I can't tell you how many times I've heard people say "pay per click didn't work for me" only to look at their account and see that they put up some campaigns and then never took the time to optimize them. Maybe they didn't ... [Read More]
14 Things to Ask Before Starting a PPC Project
May 2nd by
I was alerted to a post titled "Failed SEO - Who's to Blame" recently and Julie Joyce asked for a comment response from the PPC perspective. My comment started to get pretty long so I turned it into a blog post with ... [Read More]
Mixing your Eggs in a Pastel Colored Strategy Basket
April 22nd by
Your body runs on all types of fuels - chemicals that your body produces, proteins that are extracted from the manufactured foods you eat... but one thing is certain: Your diet cannot consist of purely artificial ... [Read More]
AdWords Network Types: The Good, the Bids and THE OPPORTUNITY
April 15th by
This week I polled Twitter for questions about pay-per-click topics. The responses were overwhelming, reaffirming that there is a lot of confusion about PPC advertising. I will be addressing each of the questions in posts ... [Read More]
Budget Conscious PPC Campaign Structure
March 18th by
Since Paid Search topics are new to the BlueGlass blog I thought it would be best to start the series at the beginning rather than diving right into something more complicated, like statistically relevant ad testing. I know ... [Read More]
How Digital Media Can Influence Brand Loyalty and Awareness
February 22nd by
One of the reasons why advertising and marketing is so successful is because repeated exposure to new products and offerings is what drives current and potential customers to buy. Whether advertising is online or in print, it ... [Read More]
Multi-National Search Marketing: Effective Strategies for Global Marketers
February 13th by
Yesterday, Chris Sherman from Search Marketing Now presented another webinar jammed packed with useful information. This session entitled ‘Multi-National Search Marketing: Effective Strategies for Global Marketers' was ... [Read More]
How to Select a Paid Search Management Application
January 21st by
On Thursday, Christine Churchill, President of Key Relevance presented an informative webinar on How to Select a Paid Search Management Application. This session presented by Search Marketing Now and sponsored by Marin ... [Read More]
Paid Search For Big Sites
January 14th by
On Thursday, January 10th, Chris Sherman, Executive Editor from Search Engine Land spoke at a very valuable Search Marketing Now webcast entitled ‘Paid Search For Big Sites'. This event was sponsored by iProspect and ... [Read More]
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