In part one of this series we covered setting up Google product feeds. In part two we covered setting up Product Listing Ads in AdWords. In part three we covered properly tracking product search performance. In this post we ... [Read More]
Mastering Google Product Feeds and Product Listing Ads – Part 3
March 30th by
In part one of this series we covered setting up Google product feeds and in part two we covered setting up Product Listing Ads in AdWords. In this post we will cover properly tracking product search results so you can ... [Read More]
Mastering Google Product Feeds and Product Listing Ads – Part 2
January 20th by
In part one of this series we covered how to set up a product feed and submit it to Google. In this installment we're going to focus on properly setting up Product Listing Ads (PLA) in Google AdWords so you can maximize your ... [Read More]
Mastering Google Product Feeds and Product Listing Ads – Part 1
December 28th by
Have you noticed lately that the top half of the search results on Google for product searches are dominated by ads? And not just any ads. While regular text ads still appear as the first few results, Product Listing Ads ... [Read More]
Holiday PPC: It’s Not Too Late
November 22nd by
So, you're tired of reading about how to adjust your advertising for the holidays? But have you actually made any seasonal changes to your ad campaigns? No? Well, it's not too late. If you sell any product or service that ... [Read More]
AdWords Remarketing: A Step-by-Step Guide
October 7th by
Retargeting, or remessaging, is an advertising strategy that allows you to target users who have visited your website with ads to entice them to return to your site. It is generally used to encourage users who didn't convert ... [Read More]
The Wide World of Paid Search
September 26th by
After a 15-minute Starbucks break, we’re rolling right into session 2, which is all about paid search. This panel features Pamela Lund, the Director of Client Development at BlueGlass Interactive, Tim Mayer, the Chief ... [Read More]
PPC Bid Reductions: Why You Might Want to Make Some
August 31st by
An important part of pay-per-click campaign manager's job is to find the best bid for a specific ad, keyword and budget combination. This is a subtlety of PPC management that is often overlooked or misunderstood. People spend ... [Read More]
Do Your PPC Campaigns Need to go on a Diet?
June 29th by
PPC management is just like any other practice, such as SEO or even nutrition, in which there are many ways to accomplish a goal and everyone has an idea of the best way. We spend a lot of time talking about what to do and ... [Read More]
AdWords Negative Keyword Lists: What They Are (And What They Should Be)
June 8th by
People frequently ask what is one thing they can do to make a big impact on their AdWords performance and I always say negative keywords. Reducing unwanted impressions will increase your click through rate, in turn ... [Read More]
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