Agile Marketing has been talked about a lot recently and has grown vastly in context and popularity. In reality, it’s just a fancy term for being nimble in reacting quickly to shifts in the market. As a marketer, have you ever thought about using a simple tool like Google Reader in helping you tackle the…
How to Leverage Google Reader for Guest Post Opportunities and Blogger Outreach
Have you ever thought about using Google Reader as more than just a place to store all your favourite blogs and instead leveraging it to: Improve your conversion rates for guest posting Develop better blogger outreach Save yourself time by having all your essential outreach resources in one location Before you carry on reading –…
4 Pitches That Any Respectable Blogger Will Always Ignore
Are you setting off triggers that get your pitches sent to the trash? If you can’t figure out why your pitch response rate is so low, you might be guilty of an off-putting pitching style… Our blogger outreach team sends hundreds of personalized emails a month. While we have a great response rate, not every…
How to Spot Key Influencers Who Want to Share Your Content
When you hear the word “online influencer” one typically thinks of big-league Internet personalities such as Brian Solis, Jeff Bullas, and Seth Godin. When it comes to blogger outreach, we also value a different type of influencer – the actively engaged blogger or journalist who is trusted within an online community. When we brainstorm…
How to Attract .Edu Links Through Blogger Outreach
Students are seeking educational content in real time, not in outdated textbooks.If you serve the needs of these students through valuable content, you may be able to earn coveted .edu links. As recent studies confirm, college students are early adopters of new technologies and prefer to access the Internet across multiple devices. With this in…
5 Tips for Writing Powerful Pitch Emails
When we first became a team, the outreach department was asked to come up with a team name that would best describe us as a bunch. “Team Pizzazz” was the ultimate decision and I guess you could call it a self-fulfilling prophecy because every day we work on developing new ways to jazz up our pitches……
How to Follow Up With a Blogger (Without Being Annoying!)
When it comes to outreach, following up is tricky but often necessary. You probably work on tight deadlines, and so do the bloggers and publishers you’re trying to connect with. When everyone in the situation is pressed for time, emails and calls can easily go unanswered. Having a plan for how to proceed when you…
The Right Way to Use Social Media for Outreach
Social media cuts down walls and increases your ability to become a relationship-building all star. But, social media shouldn’t be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to you!) or for one-time communication. Rather, social media should be used to help get your foot…
Required Research for Better Blogger Outreach Pitches
Successful blogger outreach starts WAY before you send a pitch. Master the 4 research stages that will help you provide a mutual benefit to bloggers and place your content.
How To Connect with These 6 Influential Bloggers
While everyone is different, bloggers within each niche have similar end goals. This post features 6 types of bloggers worth getting to know and how to build a relationship with each.