With today's user-generated content overload, tracking your brand mentions is a must. You can consider various free and paid tools or services that offer to track buzz around your brand, but there are three most basic tools ... [Read More]
How to Deal with Brand Identity Theft
February 2nd by
How much do you trust your fans? Do you trust them enough to manage your Facebook fan page? Do you trust them to converse with other fans that might have customer service-related questions or complaints? A job like this ... [Read More]
Do You Know What Your Employees Are Saying About You?
February 1st by
On Friday I was researching Twitter accounts for major brands, and I came across an account for Enterprise Rent-a-Car. The profile name is Rent A Car and the URL is @enterpriserent, so upon first glance it seems as if the ... [Read More]
The Sting of Real-Time Product Feedback
December 30th by
Domino's Pizza recently underwent a product overhaul after their pizza was ranked among the worst in a taste test (tied with Chuck E. Cheese -- ouch). Their new recipe boasts a new garlic crust, 100% mozzarella cheese with a ... [Read More]
Knowing When Not to Have an Opinion
December 29th by
Kristy Bolsinger wrote a great post on her blog about a Seattle radio station's foot-in-mouth Twitter incident. I've stolen (er, I mean "borrowed") her screen capture and displayed it below: Yikes. 107.7 isn't extremist talk ... [Read More]
The M&Ms of Online Reputation Management
December 1st by
Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and ... [Read More]
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