Coming up with ideas for compelling linkbait content can be really tough, particularly if the topic you want to write about doesn’t necessarily have an angle that often does well in social media. But one tactic that almost always succeeds is to play the opposites. What do I mean by that? It’s pretty simple. Think…
Twitter Rolls Out New ‘Follow Suggestions’ Feature
Did you ever look at your overwhelming stream of tweets and think “boy, I really should follow more people?” We didn’t think so – honestly I collect people to follow and then forget why I clicked on them in the first place or wonder who in the world has enough time to read every tweet…
Old Spice: A Swan Dive Into The Award Winning Campaign
The man your man could smell like has given us all a high – metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we could…
The Art of Sharing on Facebook
Facebook has been working hard for the past year to enhance its sharing functionality and to encourage members to actively share web content within the network. Various new features (“Like” functionality, tagging people, etc) have been developed and changed. With the functionality growing in features and popularity, few people are still aware of how everything…
The New Age of Targeting: Real-time Location Marketing
Over the past year, we’ve seen dozens of publications tout “location-based” as their big 2010 trend prediction – we get it, there’s tons of fun things to do with them socially – but how can one squeeze the marketing juice out of it? Until very recently, targeted advertising meant devising endless keyword lists in an…
BlueGlass Has Formed
Yes, it’s true. 10e20 has merged with Search and Social (along with Brent Csutoras, Inc and SecondStep Search) to form BlueGlass. On some levels it still feels shocking to me, but on every level it just feels right. Here’s the story behind the formation of BlueGlass. Our 10e20 clients were asking us “What more can…
YouTube Puts Another Nail in the Coffin of IE6
Many developers are familiar with problems of making a perfectly standard website display properly in Internet Explorer 6 browser. Usually a development process would consist of testing the site in Firefox or another standard compliant browser. Then, after opening it up in IE6, one would need to figure out why in the world it’s not displaying properly; trying to adjust the HTML/CSS code or applying some IE6-specific hacks to the code that have been known to work.
Reviewing Sass, a Dynamic CSS Language
Dynamic features such as Variables and Functions in CSS have been a hot topic of debate for a while. On one hand, programming-oriented people have been begging for these to be included in the next CSS installments, while countless others are pointing out the difficulties of including these inside CSS rules themselves. One of the main arguments against the Variables use is that it will be much harder to learn and decipher other people’s CSS if developers start naming their own variables for everything.
What Do You Want to Accomplish in 2010?
It’s the last day of the year. Actually the last day of the decade. This post is a bit different than what you normally see on 10e20 (and definitely a lot shorter) but please bear with me :)
What do you want to accomplish in 2010? What will you change in 2010 and beyond? What are the changes that you want to see in our industry?
The M&Ms of Online Reputation Management
Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and search, and it is as much about salvaging brands as it is about creating brands. When…