QR codes. While they aren't necessarily new to to those in the online marketing field, these little nifty squares of goodness are really just starting to take off in the business world. Even though Google Places recently ... [Read More]
How Did You Get Started in SEO?
April 4th by
A couple of weeks ago I was thinking about how I got started in the SEO field and my mind started to wander (as it does a lot...) and I recalled hearing different stories from other people over the years about how they got ... [Read More]
Syndicating the Message with Tumblr
March 21st by
With all of the talk about Tumblr over the last year, the lack of businesses on Twitter is still surprising. With a handful of popular brands on Tumblr and thousands on Twitter there is somewhat of a disconnect. Tumblr, ... [Read More]
How to Compose a Compelling Linkbait Title
February 3rd by
There is a fine art to linkbait. You can’t just slap together a list-style article, submit the URL to Digg, and watch the links roll in. The best linkbait will always be quality, well-written, and well-researched articles. ... [Read More]
Facebook Fever: A Case Study in Effective Brand Strategies
January 26th by
It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if Facebook is something ... [Read More]
BlueGlass HQ: Productivity Central
January 21st by
We here, at BlueGlass headquarters, have been rapidly expanding our office space. We've been moving from office to office, shifting workspaces, and moving conference rooms to really make our environment comfy and conducive to ... [Read More]
The Three R’s of Creating Great Content: Reduce, Release and Repurpose
January 10th by
The easiest, by far the most natural (and for many people) the most effective way to promote a business is by creating and distributing great content. Be it a link bait, social media outreach or guest posting, content comes ... [Read More]
5 More Mistakes Everyone Makes When Writing for the Web
December 9th by
Since the original article was such a rousing success, I've put together a follow-up! Whether you are new to writing online content, or just looking for a refresher course, here are five more common mistakes people make when ... [Read More]
5 Mistakes Everyone Makes When Writing for the Web
November 29th by
If you are a seasoned blogger or online content writer, this post may be a little basic for you. For others just learning how to maximize their writing on the Internet, however, this post is a solid education in what not to ... [Read More]
Newspapers Dive into the iPad App Game
November 15th by
Having seen All The Presidents Men approximately 8,472 times, I got all the in-jokes in The Washington Post's commercial for its new (free) iPad app. And that, I suppose was the point: Even geezers (like Bob Woodward and ... [Read More]
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