Can you imagine not having a phone? What about a computer? Or if your computer (or phone) didn’t have Internet? Can you picture running your business without any of these? Would you even have a business? You certainly wouldn’t be reading this post right now! And companies would still be marketing their businesses the old-fashioned…
What I Wish I Learned in Business School
I learned a lot about management, SWOT analyses, and consumer behavior — but where was content marketing, community management or the value of search marketing? I came into my position with a bachelor’s degree in marketing from the University of Florida (Go Gators!). When I graduated in 2010, the marketing department in the Warrington College…
How Big Brands Go Viral: An Interview with Tom Markham
In my last post, I provided a guide to social integration, explaining its importance to maintaining relevant messaging that will gain attention. I shared my favorite interactive campaign at the moment–Grey Poupon’s Society of Good Taste (SOGT). [If you missed it, there’s a great overview of the campaign on Mashable]. And in case you were…
Can Yoast Really Help Your Video SEO?
Video SEO is an up-and-coming aspect of SEO that hasn’t been explored very deeply. However, this is rapidly changing because securing video rich snippets could set your site apart from other search results and increase your click through rate (CTR). This is because search results with a video snippet are more eyecatching, like the ones below. Introducing…
19 Unexpected Sources of Inspiration
Oftentimes, inspiration strikes when you’re not actively seeking it out… Our most inspired thoughts are often brief and unexpected. This is why we often hear phrases like “flash of brilliance” or “stroke of genius.” Inspiration strikes in many different forms — sometimes it’s a 3,000-word article, sometimes it comes in the form of a tweet,…
5 Superhero Traits All Great Marketers Have
Ready to reinvigorate your marketing tactics? You probably already know some characters setting good examples… It seemed only fitting that with Hollywood’s recent comic book movie onslaught (from The Avengers to Batman and everything in between) that we celebrate the awesomeness of superheroes and show how their personalities can teach us a thing or two…
Behind the Scenes at BlueGlass: Interview with Loren Baker
We’ve been interviewing some great minds in our industry lately, so I thought, why not interview one of BlueGlass’ own great minds? As our VP of Business Development, Loren Baker is on the front lines forming relationships with businesses, clients, and industry thought leaders. Aside from his extensive experience in the Internet marketing space, Loren was…
How to Learn Your Client’s Industry (Without Knowing Everything)
It is possible to really know about every client’s industry? See how we familiarize ourselves with each client’s vertical here at BlueGlass…
Get in Bed with Seasonal Marketing! 9 Tips to Help You Harness Its Power
It’s too late to incorporate Cupid into your marketing for this year, but there are plenty of holidays coming up in the next few months. Check out these 9 ideas for seasonal marketing…
A Stalker’s Guide to Competitive Research
Competitive research is an extremely lengthy, time-consuming and constant process. This post walks through how to investigate your competitors’ various online marketing strategies.