Perhaps you have heard of the Google's pubsubhubbub protocol (PuSH for short) that was unveiled last year. It is basically an extension of an RSS. Instead of Google and other various services pinging your site for new content, they can subscribe to your site; you tell them when the new content is published,… [read more]

by Kate Morris Kate Morris is an independent Search Engine Marketing consultant. You can always find her on Twitter @katemorris. Google has been at the top of the PPC and personalization game for the past few years. Their goal has always been to produce the best results for the end user, no matter… [read more]

Last week, I spoke with Investor's Business Daily regarding Google's latest AdWords enhancement Placement Performance Reports and the article was published yesterday. This enhancement is something that advertiser's have been requesting for quite a long time. If you're advertising on the AdWord's Content… [read more]

The 2008 election promises to be an exciting and hotly contested one. Jake Matthews takes a look at how some of the leading candidates are doing in their search marketing efforts on Google in Part 1 of a four part series - and gives each one of them a grade in the 2008 Presidential Candidate Search… [read more]

Yesterday I wrote a post titled What part of a graduate's costume gave the cordon bleu cooking school its name? No, I'm not trying to compete with Yahoo! Answers and launching a new service. That strange phrase (without the question mark) was actually the hottest term in Google's new Hot Trends service… [read more]

Yesterday I spoke with Holly Sanders from The New York Post and appear in her article in today's paper called Ad & Subtract. The article is all about the recent emails that Google sent out to many AdSense publishers informing them that their accounts would be disabled on June 1st. Search experts… [read more]

Yesterday Google unveiled a new addition to their Google Trends service. Google Trends shows the most popularly searched terms from the beginning of 2004 to now and charts a particular terms popularity throughout the different regions of the world. The new service is called Google Hot Trends and they… [read more]

Eariler this month there was an extremely popular story on Digg which told the story of a guy and an argument he was having with his girlfriend. In an attempt to prove him wrong, his girlfriend did what so many of us now do, she turned to Google for the answer: I was arguing with my girlfriend about… [read more]

Yesterday I spoke with Jeff Graham from USA Today and I am quoted in his story about the alleged Microsoft and Yahoo deal. Could a potential Microsoft/Yahoo deal solve the freefall? Short answer: no. Long answer: Internet analysts say it couldn't hurt. "Overnight, MSN and Yahoo's market share doubles,"… [read more]

Any webmaster should be aware of the tools available to them. This is especially true for Google's Webmaster Central, a collection of tools that allow you to better understand your website and give you more information about it. One of the first things you will notice when you go to Google Webmaster… [read more]