When a brand chooses a social strategy, it should read it vows. There is a marriage between a Social Strategy and a Brand and it is never short term. What happens throughout the duration of the strategy from start to finish needs to be loved in good times and bad, in sickness and in health. And yes, there are definitely obstacles in the road that could create problems for the brand but the goal remains the same.
BlueGlass FL Rocks It Up: The Video
PUMP IT UP for the official BlueGlass FL video… hit play to rock out to some Rihanna and get even more psyched for what’s ahead. Oh, and feel free to share it on Facebook or Twitter to persuade those friends who can’t seem to make up their minds about watching the industry’s top speakers at…
The BlueGlass Florida Quiz Questions #BGFLQuiz
Alright everyone… there are lots of experts in the running so tighten your seat-belts and get moving! The first team to submit the quiz with correct answer wins. Approved Teams: #DAMatBGFL –> @lyndSEO @aknecht @jimhedger @robdwoods #searchlings –> @seoaware @steph_woods @vanetcetera @joshuatitsworth #grilledcheesus –> @xgoddessx @SeanWF @ann_donnelly @patlive #TalkRank –> @Thos003 @kristy @supernaut76 @johnandrews The…
The Luddite’s Guide to Productivity: Analog Solutions for a Digital World
Between phones, computers, virtual assistants, and all the other trappings of the modern office, we often feel overwhelmed by all of our technology. When work gets really busy, it can be hard to maintain your level of productivity while struggling through your emails, text messages, phone calls, and IMs. And while all digital technology comes…
The BlueGlass Florida Team Contest is Here!
Ladies and Gentlemen: We’re excited to announce that the BlueGlass FL team contest begins NOW! If you’ve been following our updates, you already know that the line-up is pretty amazing, that the location rocks (pun intended), and that the usual awesome parties are in the works… but amazing, awesome and rocking never come cheap. As…
Make ‘em Laugh: Why Your Content Needs Humor to Succeed
The best linkbait is ALWAYS funny. Sure, linkbait can succeed when the content is genuinely interesting, or when it has high-quality supportive media. But the very best internet content, the type of content that people crave, hunt down, and share will always have some element of humor. That’s because internet is, for most people anyway,…
How To Become Famous on YouTube
It is not quite clear as to when it became possible to have a legitimate career as a “YouTuber”, but it is a fact. There are many talented people around the world who make their living being “YouTube Famous”. Having read over a dozen bios of famous “YouTuber’s,” I found one thing in common with…
Social Media for Social Mobilization
Introduction: Last week I attended the New Brand Communication 2010 conference in São Paulo, Brazil (my hometown). Like most marketing conferences it had its ups and downs, some lectures were stronger than others and some attendees more interesting than others (except for BlueGlass conferences, of course, where everything is perfect). Overall, however, it was a…
Shooting Photos and Videos On Your Phone
Even if you don’t have the new iPhone 4, with it’s 5 megapixel and HD video capabilities, you can still capture and edit some great photos and video with some new apps and some extra hardware. This is not a complete list, however it does cover some new ways to shoot better photos and capture…
6 Basic Questions For Social-Optimizing Your Company Website
When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of the competition. Yet what is often forgotten is that social media does not necessarily entail a dedicated platform – it is…