A lot of blogs discuss value in content length. Quality is the power-behind-the-throne (assuming content is king), but brevity holds court. Writing pithy prose in lieu of long-winded meditation gives readers a visual legend for content: the outline is fully visible, the end in sight, and thus the task seems reasonable. If you want to…
Create Content More Interactive Than a Game Show
Like a game show that constantly has an audience reaching for a buzzer, the right content convinces readers to be responsive and interactive with the message. With powerful phraseology and elegant typography, intriguing messages contained in prose make the text feel as collaborative as a think tank. If you want to learn to write text…
Getting Started With WordPress
All websites are created with a different objective. Some sites are created to serve as informative brochures which may consist of limited content, while others are blogs, and are frequently updated with content. The one thing that all sites have in common and the biggest question in the development stage should be “How will I…
Syndicating the Message with Tumblr
Tumblr, as I have stated in the past, is a platform that combines the speedy content retrieval of Twitter and the multimedia content sharing capabilities of Facebook and ties it all together on a simple dashboard environment. The term “Tumblr Addiction” is becoming more and more popular, however is not taking off like it’s simpler counterparts.
How to Compose a Compelling Linkbait Title
There is a fine art to linkbait. You can’t just slap together a list-style article, submit the URL to Digg, and watch the links roll in. The best linkbait will always be quality, well-written, and well-researched articles. But it’s not enough to just have a quality piece of writing. You’ve also got to have a…
Facebook Fever: A Case Study in Effective Brand Strategies
It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if Facebook is something that they can really leverage. I know we’re all looking to the future and trying to spy what…
BlueGlass HQ: Productivity Central
We here, at BlueGlass headquarters, have been rapidly expanding our office space. We’ve been moving from office to office, shifting workspaces, and moving conference rooms to really make our environment comfy and conducive to work. So here’s a fun Friday post. We’ve lost a lot of things… found a lot of things… obtained a lot…
5 More Mistakes Everyone Makes When Writing for the Web
Since the original article was such a rousing success, I’ve put together a follow-up! Whether you are new to writing online content, or just looking for a refresher course, here are five more common mistakes people make when writing for the web. 1. Not Knowing Your Audience Sometimes you write a piece before you know…
5 Mistakes Everyone Makes When Writing for the Web
If you are a seasoned blogger or online content writer, this post may be a little basic for you. For others just learning how to maximize their writing on the Internet, however, this post is a solid education in what not to do. There are many great writers creating content on the Internet, but even…
Newspapers Dive into the iPad App Game
Having seen All The Presidents Men approximately 8,472 times, I got all the in-jokes in The Washington Post’s commercial for its new (free) iPad app. And that, I suppose was the point: Even geezers (like Bob Woodward and Ben Bradlee) can learn to read geezer (old-school) media on the iPad. I thought it was a…