One of the frequent questions I am asked is: "What's the use in a Facebook page? I created one, invited all my friends and it now has 300+ users but I see no traffic at all!" My answer is obvious: commitment. You can't expect your Facebook page to drive traffic and followers to your site unless you… [read more]

It has become increasingly evident that mobile technology is definitely taking the cake when it comes to being in the news for the latest trends and innovations. You have probably also noticed that Facebook is always right up there in trending topics because it seems we just can’t get enough of trying… [read more]

Ever since Facebook has introduced the new type of pages "Community pages" there has been plenty of talking around them: Facebook has been actively criticized for threatening brands that are building presence in the network. First let's briefly and clearly define what community page really is. The… [read more]

Facebook offers three ways to build presence for you or your brand: a profile, a fan page and a group. While you are unable to create the latter two without the profile (which means you can't do without creating the personal profile first), these three social media entities provide for different networking… [read more]

When you hear the word Facebook, you probably think of: networking, friendships, funny pictures (that probably shouldn’t be seen by the general public)… pretty much a fun little bubble where your online life can exist and risky things can be kept secret. Now, depending on your level of involvement… [read more]

Ever want to only update your friends with a wall post?  Would you like to exclude our boss from seeing your status?  Well this guide will show you how to pull this off so your co-workers won't know you are a party animal and you're ex-girlfriend won't see that you are still heartbroken :). Here are… [read more]

How much do you trust your fans?  Do you trust them enough to manage your Facebook fan page?  Do you trust them to converse with other fans that might have customer service-related questions or complaints?  A job like this should not be left in the hand of a customer. Facebook Fan Pages are now thought… [read more]

If you are a Webmaster or HTML developer, whether in a big company or a small business you should probably know by now that creating a Facebook page can be a very important social marketing tool these days. Hopefully, you already have a Facebook page created for your business; if not, you should definitely… [read more]

Last week I wrote an article over at Search Engine Land that addressed a number of concerns that I have heard from users who have Pages that are not showing up in Facebook Search.   The article breaks down how exactly you can get your page to show up in the search with 8 different tips and tricks. … [read more]

This session is all about Facebook and is run by Danny Sullivan, who has segmented off the speakers by topic (advertising, search, events, groups/pages).   The panel has some great speakers who give up some really actionable takeaways, so read up! Dennis Yu from Blitzlocal is up first and his topic… [read more]