When a huge brand creates a Facebook fan page that generates an audience of more than 1 million fans, how should those fans be utilized and stimulated? Vitamin Water recently took advantage of their huge community by having them create and vote on a new flavor to be sold in stores.  The contest took… [read more]

Contests, especially user-generated ones, have the ability to drive significant traffic and links to a site. For example, there are many sites like Contest Hound and Contest Blogger, that share information about various available contests. Many participants connect with contest for the following… [read more]

OK - this is for all you hungry and good-hearted SEOs out there. If you want to get a chance to do the following: Win a free ticket to Danny Sullivan's upcoming SMX conference ($1395 value) Win a free seat in Bruce Clay's SEO Training ($1450) and Advanced Certification course ($995) Help a non-profit… [read more]

Back in June, BetUS.com came up with a great idea - Put Your Money Where Your Blog Is in which people were able to place bets on who they thought would end the year at the top of Technorati's Top 100 List. This was a brilliant peice of viral marketing that resulted in a lot of buzz and a lot of really… [read more]