Writing great content can be challenging, but that’s only one step of the process. To make a piece of content look complete, it will usually include images. Why? Images not only add substance and visual interest to a ... [Read More]
16 Simple Blog Changes That Will Improve Your Content Marketing Results
January 4th by
At some point in your online marketing career, you’ve heard the statement "content is king," meaning great content will take your marketing efforts a long way. While this statement is true, it's not the only factor you ... [Read More]
The Content Marketer’s Guide to Web Content
December 19th by
The Internet houses a wealth of information in all different forms. With so many creative avenues available to you to communicate an idea, how do you choose which medium to use? This blog post details all of the different ... [Read More]
Best Practices for Hiring the Perfect Content Writer
November 10th by
It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks. How do you then sort the casual writer, ... [Read More]
How to Enhance Brand Identity with an Editorial Style Guide
October 20th by
When writing blog posts, memos, press releases, proposals, and other types of content, you always remember to keep it simple, make sure your sources are reliable, and triple-check your spelling. But that’s not enough. I ... [Read More]
Who Owns Your Meme? User-Generated Content Ownership on Social Networks
October 14th by
There have been instances of user-generated content (UGC) being reproduced as commercial items, like t-shirts or bumper stickers, without the express permission of the creator. Sometimes, when these items are sold by large ... [Read More]
Content Marketing: How to Foster Growth and Sharability
September 27th by
After a delicious lunch of pork, rice and beans, and churros, we’re on to Session 3, which is all about content marketing This panel features Jon Henshaw, Co-founder and Director of Product Innovation at Raven, and Marty ... [Read More]
Productive Blogging and Engaging an Audience
September 26th by
Nothing like an array of salads, sandwiches and sweets to get everyone revved up for session 3. This round is all about blogging and news optimization and will feature Brian Clark, the founder and CEO of Copyblogger Media, ... [Read More]
How To Find The Perfect Network For Your Content Promotion Campaign
September 13th by
Content promotion is a great way to gain brand exposure, traffic, and links to your website. Unfortunately it takes a lot of time and effort to craft content and have it shared. In my previous article 7 Deadly Sins of Content ... [Read More]
Infographics or Articles: Which Type of Content is Best for Your Idea?
September 6th by
While brainstorming ideas with clients, it’s often difficult to explain on the spot why some ideas will fly as infographics, and others just won’t. It’s hard to say how we know when a topic would perform well socially ... [Read More]
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