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Blogging- the Art of Attraction (and Retention)

Blogging- the Art of Attraction (and Retention)

What is it that makes you enjoy a blog? What is it that makes you sit under the covers, late at night, fiending to read more- eating up article after article until! Oh no! You reach the last one and yearn for more. I’ve spent an incredible amount of time doing this (Guilty!) because I really get… [read more]

Posted in Blogging, Content | 7 Comments »

Opposites Attract: The Easiest Way To Create Compelling Linkbait

Opposites Attract: The Easiest Way To Create Compelling Linkbait

Coming up with ideas for compelling linkbait content can be really tough, particularly if the topic you want to write about doesn’t necessarily have an angle that often does well in social media. But one tactic that almost always succeeds is to play the opposites. What do I mean by that? It’s… [read more]

Posted in Content, Fun Stuff, General, Social Media | 9 Comments »

Content Farms, Enriched Media, and ICSC: Oh My!

Content Farms, Enriched Media, and ICSC: Oh My!

There has been much debate online recently about the  Internet Content Syndication Council (ICSC) and their claims that content ‘mills’ or ‘farms’ are hurting the overall quality of online content and information. While SEOBook claimed that SEO professionals ‘get’ the purpose and importance… [read more]

Posted in Content | 2 Comments »

Old Spice: A Swan Dive Into The Award Winning Campaign

Old Spice: A Swan Dive Into The Award Winning Campaign

The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we… [read more]

Posted in Content, Fun Stuff, Online Marketing, Social Media, Social Media Marketing | 8 Comments »

6 Tips on Brainstorming Viral Content

As part of my job duties, I help clients brainstorm different content ideas for linkbait and viral spread. Oftentimes I'm brainstorming for the same niche, meaning I have to come up with dozens of ideas for one industry. This process can get tricky, as it's often hard to come up with fresh ideas for… [read more]

Posted in Content | 12 Comments »

When is It Okay to Remove User-Generated Content?

Last week I wrote about the sting of real-time product feedback and how Domino's appeared to be filtering out some tweets that were being displayed in a feed on their homepage. Some commenters pointed out to me that a few of the tweets might have been removed for having offensive or questionable content.… [read more]

Posted in Content | 29 Comments »

How to Convince a Client to Approve Your Viral Content Proposal

How to Convince a Client to Approve Your Viral Content Proposal

I've come up with a lot of content and link bait ideas for clients in the past few years. Most of the time they're excited about the ideas, but every once in a while I'll run into a client who is nervous or doubtful about the content I'm proposing. Most of the time they're unsure of how appropriate the… [read more]

Posted in Content | 12 Comments »

The November ‘09 Social Media Hot Topic List

The November ‘09 Social Media Hot Topic List

Need easy ideas for linkbait? Want to get all seasonal on it?  Well we have a  helpful list to get your pre-winter creative juices flowing!  By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction.  November… [read more]

Posted in Content | 12 Comments »

Cashing In with Other People's Content: The Benefits of UGC

Cashing In with Other People's Content: The Benefits of UGC

A lot of folks still don't quite understand the benefit of having user-generated content on your site. It seems logical to have someone else do the work for you, doesn't it? They create the content and you reap the benefits of indexed pages, better rankings and more sales...or, in growing cases, a book… [read more]

Posted in Content | 12 Comments »

Is Your Content Ready for Social Promotion?

It seems like it should be a no-brainer.  If you are going to take the time to develop content and promote it on social networks, you should take the time to track your efforts so that you can showcase cold hard facts to your boss/client/company.  This is where the details come in, and I have listed… [read more]

Posted in Content | 2 Comments »

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