What is it that makes you enjoy a blog? What is it that makes you sit under the covers, late at night, fiending to read more- eating up article after article until! Oh no! You reach the last one and yearn for more. I’ve spent an incredible amount of time doing this (Guilty!) because I really get… [read more]

Coming up with ideas for compelling linkbait content can be really tough, particularly if the topic you want to write about doesn’t necessarily have an angle that often does well in social media. But one tactic that almost always succeeds is to play the opposites. What do I mean by that? It’s… [read more]

There has been much debate online recently about the  Internet Content Syndication Council (ICSC) and their claims that content ‘mills’ or ‘farms’ are hurting the overall quality of online content and information. While SEOBook claimed that SEO professionals ‘get’ the purpose and importance… [read more]

The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we… [read more]

As part of my job duties, I help clients brainstorm different content ideas for linkbait and viral spread. Oftentimes I'm brainstorming for the same niche, meaning I have to come up with dozens of ideas for one industry. This process can get tricky, as it's often hard to come up with fresh ideas for… [read more]

Last week I wrote about the sting of real-time product feedback and how Domino's appeared to be filtering out some tweets that were being displayed in a feed on their homepage. Some commenters pointed out to me that a few of the tweets might have been removed for having offensive or questionable content.… [read more]

I've come up with a lot of content and link bait ideas for clients in the past few years. Most of the time they're excited about the ideas, but every once in a while I'll run into a client who is nervous or doubtful about the content I'm proposing. Most of the time they're unsure of how appropriate the… [read more]

Need easy ideas for linkbait? Want to get all seasonal on it?  Well we have a  helpful list to get your pre-winter creative juices flowing!  By looking at some of the topics and finding a way to relate to your field, you can harness the momentum of that topic and hopefully get more traction.  November… [read more]

A lot of folks still don't quite understand the benefit of having user-generated content on your site. It seems logical to have someone else do the work for you, doesn't it? They create the content and you reap the benefits of indexed pages, better rankings and more sales...or, in growing cases, a book… [read more]

It seems like it should be a no-brainer.  If you are going to take the time to develop content and promote it on social networks, you should take the time to track your efforts so that you can showcase cold hard facts to your boss/client/company.  This is where the details come in, and I have listed… [read more]