Often, content type can boil down to things that should be non-issues, like branding or price. This post walks through how to determine which content type is right for a given topic.
Writing down to your readers alienates groups and is apparent. This post gives steps for writing engaging content for an intelligent, insightful audience.
Like a beauty queen who needs to build long term support in order to win a crown, a client’s content must also build upon itself in layers, supporting original ideas and gradually cementing new branding concepts upon old ones. The platform for content is key to long term success, which is why one-off pieces of…
Follow these six steps for developing fresh ideas and avoid writing content that’s been done a thousand times (heads up: you probably aren’t reading enough!).
If your goal is to surprise clients with awesome ideas that suit their personal needs every content cycle, then the key to your success is to work with those clients closely. Inviting the client to participate more fully in the production of content will result in better, more focused content.