Often, content type can boil down to things that should be non-issues, like branding or price. This post walks through how to determine which content type is right for a given topic.
How to Create Social Content That Maximizes ROI
Maximizing your ROI is often just a matter of correctly analyzing available data, and tracking improvements across the social rostrum. By tightening up your pre-game production and promotion, you can plan for success, and target the broadest-possible audience.
How to Create Content You’d Read
Writing down to your readers alienates groups and is apparent. This post gives steps for writing engaging content for an intelligent, insightful audience.
Create Content Platforms: Strategy to Reach the Right Audience
Like a beauty queen who needs to build long term support in order to win a crown, a client’s content must also build upon itself in layers, supporting original ideas and gradually cementing new branding concepts upon old ones. The platform for content is key to long term success, which is why one-off pieces of…
Pre-Writing for Pros: Create Content That Hasn’t Been Twice-Baked
Follow these six steps for developing fresh ideas and avoid writing content that’s been done a thousand times (heads up: you probably aren’t reading enough!).
Create Content Concepts With Your Clients: Eliciting Killer Ideas
If your goal is to surprise clients with awesome ideas that suit their personal needs every content cycle, then the key to your success is to work with those clients closely. Inviting the client to participate more fully in the production of content will result in better, more focused content.
“ReTweet” or “retweet”? The Grammar of Social Media
As the Internet evolves, so does the way we speak and write about it. Remember life before you “googled” everything? Think of how often existing social networks change and how many new social media networks emerge each year. Along with these changes come new words. The problem is, social media terms come into fruition much…
How To Adopt a Long-Term Approach to Content Promotion
Many companies began to adopt content promotion as part of their overall social media strategies. However, the growth of content promotion brought many negative connotations to the name of ‘promotions.’ The biggest problem with most content promotion strategies is the push for quick results, instead of an investment in a long term plan. Yes, content…
Turning Writers Into Linkbait Ninjas: Resources, Tips, & Pitfalls
How does a recruiter identify talent, if not by the quality of writing? Here are a few tips for finding the right writer to groom, resources to help prospects become linkbait ninjas, and pitfalls to avoid during the training process.
5 Ways to Brainstorm for Creative Content
Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around said, uncreated ideas. What should you do when a team is waiting for your brilliance to start pouring…