Businesses of all sizes realize how integral a solid content strategy should be to their marketing plans. This infographic shows some surprising stats about content marketing.
A Picture’s Worth 1,000 Links: How To Find and Cite Images
Keep out of hot water by understanding what photo use legal jargon means, where to find images, and how to give proper attribution.
16 Simple Blog Changes That Will Improve Your Content Marketing Results
At some point in your online marketing career, you’ve heard the statement “content is king,” meaning great content will take your marketing efforts a long way. While this statement is true, it’s not the only factor you should focus your efforts on. The platform for your content will also play a role in your ability…
The Content Marketer’s Guide to Web Content
The Internet houses a wealth of information in all different forms. With so many creative avenues available to you to communicate an idea, how do you choose which medium to use? This blog post details all of the different types of content used online and how they can each benefit you. Because it’s rather long,…
Best Practices for Hiring the Perfect Content Writer
It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks. How do you then sort the casual writer, who can spin a clever line every 1,000 words from the intense savant who feels…
How to Enhance Brand Identity with an Editorial Style Guide
When writing blog posts, memos, press releases, proposals, and other types of content, you always remember to keep it simple, make sure your sources are reliable, and triple-check your spelling. But that’s not enough. I know what you’re thinking — you wrote something useful and almost as entertaining as keyboard cat, and its value won’t…
Who Owns Your Meme? User-Generated Content Ownership on Social Networks
There have been instances of user-generated content (UGC) being reproduced as commercial items, like t-shirts or bumper stickers, without the express permission of the creator. Sometimes, when these items are sold by large corporations like Hot Topic, the creators and social networks can get riled up about the corporations profiting from a network’s creativity and…
Content Marketing: How to Foster Growth and Sharability
After a delicious lunch of pork, rice and beans, and churros, we’re on to Session 3, which is all about content marketing This panel features Jon Henshaw, Co-founder and Director of Product Innovation at Raven, and Marty Weintraub, the president of AimClear. Loren Baker will moderate. Jon Henshaw is up first. If you have content…
Productive Blogging and Engaging an Audience
Nothing like an array of salads, sandwiches and sweets to get everyone revved up for session 3. This round is all about blogging and news optimization and will feature Brian Clark, the founder and CEO of Copyblogger Media, LLC, and Jeremy Schoemaker, the president of ShoeMoney Media Group Inc. BlueGlass’s Loren Baker will moderate. This…
How To Find The Perfect Network For Your Content Promotion Campaign
With experimentation you can discover the right niche networks for your content. This post breaks down the various sites used for content promotion and which content does best on each site.