Speakers: Greg Boser, Brian Clark, Todd Friesen Moderator: Richard Zwicky Get ready to be inspired!  We’re bringing together 4 proven entrepreneurs whose collective experience reaches the far corners of the digital marketing world. One of the primary reasons we created BlueGlassX was to encourage the sharing of ideas and to grow our own knowledge as…

Speakers: Chris Tolles & Missy Ward Moderator: Melanie Mitchell We’re seeing an increasing number of parallels between what it means to do great PR and what it means to be a great online marketer. From establishing a solid brand with a clear mission and message, to building and strengthening relationships with the media and your…

Speakers: Manny Rivas & Janel Laravie Moderator: Stephanie McClintock In a relatively short period of time, there has been an explosion of options for marketers looking to invest in paid search, social ads and display advertising.  As the mobile and tablet markets have grown in tandem with an increasingly large social landscape, the complexity of targeting…

Speakers: Derek Halpern & Rob Woods Moderator: Sonia Simone Building an engaged and loyal audience is the only way to create a website that is truly defensible against search engine changes and algorithmic fluctuations. Luckily, a focus on audience building is also a great strategy for growing a site that ranks very well.   This…

Speakers: Hugo Guzman & Kevin Gibbons Moderator: Laura Lippay Great content marketing is about creating something different and remarkable.  This isn’t easy to do, but it’s well worth it, and the only real way to build a presence online that has a strong foundation. In a world where quick results are expected and buy-in is often…

Speakers: David Mihm & Dr. Michael Dorausch Moderator: John Denny The days of “ten blue links” are long gone, and nowhere is that more evident than in the world of local search.  In this session, you’ll learn how non-organic results are increasingly dominating this space (rapidly approaching 30% of the overall search market!), and what…

Speakers: Simon Heseltine & Jennifer Sable Lopez Moderator: Lindsay Wassell Building an audience from nothing is a great feat, but then maintaining that audience to form a loyal, contributing community is a separate and sometimes even more difficult challenge. This session will examine ways to grow your audience and encourage brand advocacy within your community.…

Speakers: Dr. Peter J. Meyers & Selena Narayanasamy Moderator: Dennis Goedegebuure Data and tools are only as useful as the insights you’re able to derive from them. This session will cover two areas of SEO that require heavy data analysis: large site architecture analysis and competitive backlinks. Our speakers will discuss tools that can mitigate…

Speakers: Julie Joyce & Ross Hudgens Moderator: Loren Baker Google sent a shot across the bow with its Penguin update, essentially changing the game of link building and making many old link building methods too risky or completely obsolete. Links are still the most important factor when it comes to high rankings, but it’s become…

Speakers: Greg Boser & Brian Clark Moderator: Christopher Hart        In the tumultuous world of Pandas and Penguins, survival is often the primary goal.  But how can a business do more in this ever-changing online landscape?  How can a business actually thrive in this new environment? Growth during these rocky times depends on your ability to identify and leverage new opportunities that…