I’m no stranger to conferences. For the past five years, I’ve worked at, organized or attended more conferences than I care to remember. Big ones. Small ones. Good ones. Bad ones. You name it and I’ve probably either worked or been to it. (Fun Fact: I actually got my start in the public relations industry…

BlueGlassX was an action-packed two-day event filled with information, networking, and probably more giggles than you would hear at most conferences. I won’t say we saved the best for last because everyone was great, and we heard from some truly fantastic presentations over the last couple of days. But I will say, for the last…

It’s the penultimate session at BlueGlassX, and while I’m ready to get back to work (I don’t even want to know how many e-mails have piled up in my inbox over the last couple of days!), I’m also not ready for this to end! It’s been a great couple of days. But we’re not done…

I didn’t think anything would outdo yesterday’s taco/fajita bar lunch. I was wrong. Salmon and grilled chicken? If we’re not careful, people will start attending BlueGlassX just for the food! Wait—some of you are already doing that, aren’t you? ;-) So yesterday, we learned how to build an audience from the ground up. Having an…

If you haven’t explored paid initiatives yet, you could be leaving money on the table. From apps to mobile search to social networks—advertisers have many more opportunities than ever before to reach many more people. But like any other marketing tactic, paid search requires strategy to be effective, and to give you a good ROI.…

Welcome back! It’s day two of BlueGlassX here in sunny Tampa. After last night’s party, everyone is a little…let’s say subdued. :-) But we’ve had another delicious breakfast, and there’s plenty of coffee—not to mention the promise of more fantastic BlueGlassX information—so we’re all raring to go again. So without further ado… This is probably…

Still with us? I know, everyone’s anxious to get to dinner, and then to the game-themed party on the pool deck. Aw, not here to hang out with us? Like what you’ve seen today on the blog? Still feel like you’re missing out by not actually being here? Then make sure you join us for…

Everyone should be all good and caffeinated now, which is good, because the next session promises to be full of all kinds of win. You can create great content all day, but you won’t get a single bit of benefit from it if there’s no one around to read it, react to it, or share…

So how ’bout that lunch, huh? Tacos, fajitas, and churros! Whew! If not for the steady stream of coffee I’ve got going on here—and the risk of embarrassing imprints on my face—I’d be ready for a nap on my keyboard after all that delicious food. On second thought, who needs coffee when we have such…

You may have heard the phrase “content marketing” once or twice over the last few months. Okay, it’s been all over the place—in blogs, on Twitter, even in mainstream media. Content marketing is where it’s at. But it’s a lot more than just a buzzword. It’s important, and the foundation of all other marketing and…