E-mail marketing can be one of the most effective sales and relationship building tools in your marketing arsenal. In this post, I’d like to stress the points of: 1. Why in-house email marketing is important 2. Effectively using your in-house list 3. Building your existing list on a consistent basis Why proper e-mail marketing is…
Endless.com – Is This Shoe Heaven?
When the seasons change I like to get new shoes (actually I like to get shoes at anytime but the season’s changing is always a good excuse)… Up until recently when it came to shoes I’ve been an avid brick and mortar shopper, having to go into the actual store to try shoes on, I…
The Online Gambling Ban: A Futile Attempt that Americans will Circumvent
Six months ago when President Bush signed the Port Security Bill he mentioned it as being an effort to strengthen the nation’s borders from being vulnerable to terrorist attacks. What he failed to touch on was a particular clause in it that would bludgeon a multi-billion dollar industry. How is it possible that a business…
Is dot-mobi a Necessary Component of Your Internet Marketing Strategy?
What’s all the dot-mobi buzz about? About a year or so ago already, the domain extension dot-mobi (.mobi) began to get some buzz. Momentum slowed a bit, but as mobile web users access web sites ever more frequently, dot-mobi is becoming more relevant. Dot-mobi signifies a tool for mobile access rather than a vertical such…
Teen's Take: Can a blog influence my buying?
This week’s question comes from Graywolf (cool name BTW) – he asks: What do you think about sites such as Styledash.com? What are your initial impressions? Would you buy from it? What do you think of a site like this? What would it take for someone you didn’t know to influence your buying decisions online?…
What it Takes to Sell to a Teenager Online
Editor’s note: I would like to introduce a new author to 10e20 – Kayla. Kayla is a highschool junior in New York working for 10e20 part-time on projects with a teen target market. She will be contributing from time to time here at 10e20.com to give you a teen’s perspective on things online. I got…
Does anyone ever tell you the web won't work for their business?
It never ceases to amaze me when someone tells me that they don’t need a website for their business. The next time someone says that to you, mention these 4 things: 1. The Internet is the first place a person will go to get information on your company. People are online daily for tasks such…
Graywolf at 10e20 – Why a Different Perspective is Important
A different perspective from someone you trust can be the difference between ranking at #11 and or at #1. It can mean the difference between $10,000 and $100,000. I try to work with my staff a lot but I can only offer one opinion and perspective – my own. So something I am trying to…
Applying Advice for Startups to a Well-Known Business Entity's Website
OnStartups has an interesting article about “startup marketing,” but when I read it, I began thinking — it really just for startup marketing? Not necessarily. These consistent issues can plague even older businesses who may want to reconsider how they present their websites. I’ve analyzed the article and have offered my commentary on how these…