I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don't take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a large billboard on the side of the highway that has a message about a specific… [read more]
I am becoming a big fan of the organic approach to StumbleUpon (SU) and the ways you can connect with members finding like minded users in demographic and interest areas. The StumbleUpon social tool was built for discovering webpages that are recommended by your network of friends. The site allows… [read more]
On Tuesday, Seth Godin, author of bestselling books and agent of change presented an informative session call 14 Trends No Marketer Should Ignore. This enthusiastic and informative presentation, sponsored by SEMpdx and Corvent provided a wealth of info on New Marketing. According to the promos on… [read more]
Inc'edIn? Not exactly but it looks like Inc will be launching their new business social network shortly called IncBizNet. Details seem pretty scarce so far but it looks like they are looking to jump in and take on LinkedIn. So the question begs to be asked: is there really room for another one of… [read more]
Every time that I see one of my younger cousins or nieces/nephews I implore them and their parents to get them involved with the Internet right away. Forget having to work at a supermarket for their after school job (nothing against this - I did) but they can be working right from their house, earning… [read more]
At 10e20, we believe that our environment is sacred. We love fresh air, clean water and a healthy ecosystem. We also believe that at the end of the day, a polluted, decrepit and poor environment creates higher business costs and unforeseen external business risks. As such, we've decided to take small… [read more]
Do you consider yourself as someone who's "in charge?" Do you manage and motivate other people to accomplish a task or get work done, other than yourself? If so, you're probably in some sort of managerial role. But are you a leader? Believe it or not, there is a difference. Managers, well, manage… [read more]
Why nurture a client?There is nothing more valuable to a business than its existing clients; not one thing. First thing in the morning is the client and the last thing at the end of the day is the client. Why? You can generate more business and fatter profits buy nurturing them and taking good care… [read more]
Quick story. Yesterday I got an instant message from a good friend of mine, let's call him "Bill". Bill doesn't work in our industry. Bill works for one of the biggest finanical management companies in the world - in the software purchasing department. Here's the jist of our conversation: Bill:… [read more]
Mobile web usage is on a steep curve northward and everyone from major corporations and small companies continue to push mobile device web usage for good reason - more eyeballs with more time on websites will yield better sales and hopefully better revenues. In a recent study Comscore points out that… [read more]
