For everyone who knows me, they know that I am currently obsessed with Eminem's 'Recovery' album.  Eminem has always been one of (if not) my favorite rappers.  When I had no money at all I used to listen to 'Rock Bottom' on repeat while I was working out.  Em has made a bunch of mistakes in his life… [read more]

One of our biggest mantras here at 10e20 is to test out various social media outlets for clients and find what work, regardless whether or not it's currently a "hot topic."  Believe it or not, social media is more than just Facebook and Twitter, and one of my favorite sectors (for buying unwanted gadgets)… [read more]

I recently ran the inaugural Rock 'n Roll Marathon in Las Vegas (well, I ran the half because I'm doing a full marathon in February). The Rock 'n Roll Marathon series is sponsored by P.F. Chang's, a Chinese restaurant chain. This week I received a card in the mail from P.F. Chang's. It thanked me for… [read more]

Maybe most recognizable from “The Man Show,” Adam Carolla recently set up a podcast (warning: can be explicit) in 2009 when his job as a radio personality was terminated in the spring due to a station format change.  Before breaking into radio, Adam was a carpenter/boxing instructor, a blue collar… [read more]

Earlier this month I came across a post on Brains on Fire called "Why You Don't Need Social Media Consultants." The author of the post basically says that social media is common sense and that you shouldn't need to hire a consultant to help you essentially be yourself on social networks. From the post: "If… [read more]

Business.com recently published the results of a social media study that surveyed about 3,000 North American business professionals to see how social media is used and how it impacts their working lives. Below is a summary of the findings, as well as areas of opportunities based on the results. Result… [read more]

Last post I discussed blending social media into your business cards, now let's get into those biz cards again. With Pubcon and other conferences coming up, a lot of business cards will be being dished out. Stay on top of your social connections and utilize some of these resources. Creative Business… [read more]

When you're networking, you want to make it easy for the person you're meeting to remember you and to find you later. Having a business card is integral to this process, and not having a card could lead to a missed opportunity. The card should be a reflection of your ideas, style and the way you want… [read more]

Guess what?  Social networking online is very similar to social networking offline (in the real world)!  Big surprise?  Believe it or not, for some, it really is a surprise. Whether you are looking to grow your network, influence, awareness and reach or advancing your professional and personal… [read more]

When Neil H. Borden came up with the Marketing Mix and Professor E. Jerome McCarthy grouped the Mix into "the 4 Ps" they were probably not considering 21st century marketing and promotion channels on the Internet. After all, this was in the middle of the 20th century and Google, Yahoo and MSN/Live.com… [read more]