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5 Options for Your Site or Blog's Sidebar

5 Options for Your Site or Blog's Sidebar

Looking for a new widget for your site or blog’s sidebar? New apps and ideas spring up all the time and lots of them disappear just as fast. Let’s take a look at five options for your sidebar.

Bridging the Social Gap: Are Site Blogs Your Missing Link?

One challenge some companies face in social media marketing is how to bridge the gap between stale corporate or e-commerce sites and social networking websites. What is the link between your site and social networking sites? How do you get people FROM social sites back TO your corporate site and visa versa?

Do's and Dont's of Blog Design

Do's and Dont's of Blog Design

Content for a blog is the same as a product for a company — it takes more than just a high quality product for the customers to flock to it. You need to present that content in a package that fits your branding.

All blogs have certain visual features in common, no matter how you change the theme or appearance. Blogs are a part of a brand’s overall message, whether you are just a blogger or part of a larger organization’s site. Here are some do’s and don’ts that I have picked up along the way.

Comments or No Comments? That is the Question!

Every once in a while people ask whether a blog should have comments or not. There are obvious pros and cons, but two main concerns is that a) people don’t want to deal with spam, and b) they’re worried about the Zero Comments desolate graveyard. In my opinion, comments are a great way to encourage reader interaction and feedback, even if it’s sporadic. Below are a few reasons why enabling comments is beneficial for your blog and website.

Blogging or Social Networking: Which is Better?

Blogging or Social Networking: Which is Better?

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: “If you had to do only one to help your business, would you start a blog or focus on social networking?” The answer, I feel, is not necessarily a black or white issue. Obviously, if you can handle running a blog and social networking, the easy answer is “both,” but there are situations where one is more suitable than the other.

How Did You Screen-Read This?: Designing to Keep Attention

We have heard numerous times how people skim articles and posts online, rarely reading everything, looking only for bits of information and then fine tuning focus on what looks important to them. Did you read all that? Good your still with me. Lets dig into the way we read online and learn how to potentially…

Rewind to Fundamentals: The 10 Best Ways to Find the Perfect Image for your Blog Post

Images are an important way to add that extra kick to your blog posts. They are often the first thing that attracts visitors to read further. But where do you find good image? After completing your masterpiece, you begin to search endlessly around the internet for an image that depicts the core message of your…

Bummed About the Golden Globes? SEMMYS to the Rescue!

The awards season has been a bust due to the writer’s strike and has left many people searching for a fun alternative. In direct response to this void in the marketplace, Matt McGee has created The SEMMYS: The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing…

7 Effective Techniques for Blog/Article Graphics and Why

Keeping with the theme of the creative process and linkbait graphics it seems like a good time to see whats going on with blogs and some good uses of graphics and photography. Some bloggers don’t even use images, and this is fine because not everything needs it, but some do and here’s to the ones…

A Beginner's Guide to RSS and Google Reader

What is RSS? An RSS Reader is a simple and easy way to read your favorite news site or blogs. Instead of going out to these site to read the most recent stories or posts, the newest stuff comes to you, all in one simple page. Even more convenient is having a Reader which is…