A little over a year ago 10e20 covered the launch of BLVD Status over at Search Engine Land, and since then a few new features have been launched that really make this a powerhouse platform for Social Media analytics. In case you haven’t heard of BLVD Status in the past, one of the best attributes is that it provides real time tracking, and it has been beefed up on steroids in this new version. Here are a few of my favorite features for Social Media use..
YouTube Insight: Embedded Player Discovery
Video continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each day. Weather its increasing brand exposure or it simply getting across a how-to to your customer base, video communicates your message in a unique way.
Leveraging the Web for Off-line Media Buys
I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don’t take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a large billboard on the side of the highway that has a…
Analytics on the Cheap: Six Free Stats Packages for the Startup or Small-Business Owner
Many important decisions begin with analysis of website statistics. Statistics packages can give a website owner a different perspective and allow him/her to get more insight into visitors’ behaviors, habits, and the key terms that bring people to the website. Key marketing and business decisions can be founded on website statistics analysis. Once your website…
Mashup Mania: Delexa is a Combination of del.icio.us and Alexa
I love mashups. I love tools that combine two great things into one very cool thing. Widgets might be the defining technology in 2007, but mashups — despite their apparent prevalence in our Web 2.0 world — will continue to pop up and astound me. With that, I introduce what I just discovered: Delexa. Delexa…
Obtain the Full Referring URL in Google Analytics
One of my biggest problems with Google Analytics has always been that you can’t get the full referring URL of where someone came from. For example – if you someone came from http://www.domain.com/referring-exact-page.php – it just shows up in Analytics as http://www.domain.com – which only gives you half the story. I want to be able…