Often times when we look into deficiencies within our sites, we spend too much time focusing on technical issues, ranking factors and recent algorithm updates. In focusing on the mechanics of online visibility, we sometimes ... [Read More]
Making the Most of Your Search Analytics
September 27th by
After a quick coffee break, we’re back for Session 2, which is all about analytics. Annie Cushing, Director of Analytics at BlueGlass Interactive, and Brian Cosgrove, Director of Analytics and Engineering at TPG Direct, ... [Read More]
Making Data Sexy — Excel Formatting 101
September 22nd by
**This is the first post in our "Making Data Sexy" series. For Part 2, visit 7 Excel Charts You Should Use Daily.** My tagline is, “I make data sexy.” And with good reason. For the same reason this ginger baby seal ... [Read More]
Laser Focusing Your Competitive Analysis with Google Analytics and Webmaster Tools
June 16th by
Continuing with my series on using webmaster tool data in your SEO research, one task I do on a regular basis is evaluate keyword performance and leverage that data toward a comprehensive competitive analysis on the keyword ... [Read More]
How to Combine Your Top Pages Data Into Excel for Panda Investigation
May 4th by
Since the attack of the dreaded Panda, everyone has been consumed with how to identify their top- (and worst-) performing pages. Adam Audette identified five strategies to ward off rabid Panda rage — one of which was to ... [Read More]
99 Comparison Points Between Google and Bing Webmaster Tools
April 14th by
I spend a lot of time in data. One of my favorite things to do is what I call forensic data diving. It's where you start with a business problem or conundrum and find the right data for the job to get to the core issues and ... [Read More]
Fallout Report: SiteCatalyst’s Most Powerful Feature
March 28th by
I have to admit — I’m not the biggest fan of Omniture’s SiteCatalyst. For its price, I’ve found most clients’ implementations are suboptimal, making it difficult to impossible to get the data that’s easy to cull ... [Read More]
The Gaming of Twitter Metrics
February 24th by
Whenever anyone figures out a way to measure something, a bunch of other people figure out how to game it and come out on top. Since Twitter's rise to the top, people and companies have been trying to determine its worth. ... [Read More]
The Power of Dashboards in Google Analytics
February 23rd by
I've heard quite a bit from clients that it's hard to keep on top of their reporting. And I can definitely empathize. It's hard to get into a groove of checking your reports the way you should. And any technology — whether ... [Read More]
Regex As Seen Out in the Wild
February 2nd by
In response to my last post, Regular Expressions – Don’t Use Google Analytics Without Them, a few regex neophytes asked if I would expound more on how you actually use regular expressions in Google Analytics. There's ... [Read More]
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