Effective social media strategy and execution varies based on the type of business you're in (B2B or B2C) as well as the particular business vertical.  Many marketers wonder if social media marketing is "right" for them, if they can be successful in social and how they'll measure ROI.   These are important… [read more]

A little over a year ago 10e20 covered the launch of BLVD Status over at Search Engine Land, and since then a few new features have been launched that really make this a powerhouse platform for Social Media analytics.  In case you haven't heard of BLVD Status in the past, one of the best attributes… [read more]

Video continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each day.  Whether it's increasing brand exposure or simply getting across a "how-to"… [read more]

Have you ever wondered how videos show up in web search engine results? How do videos get hundreds of thousands to millions of views on YouTube? Who's watching my videos? Well, with a little hard work on optimizing and networking your video content and a helpful tool called YouTube Insight, you can… [read more]

I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don't take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a large billboard on the side of the highway that has a message about a specific… [read more]

Many important decisions begin with analysis of website statistics. Statistics packages can give a website owner a different perspective and allow him/her to get more insight into visitors' behaviors, habits, and the key terms that bring people to the website. Key marketing and business decisions can… [read more]

I love mashups. I love tools that combine two great things into one very cool thing. Widgets might be the defining technology in 2007, but mashups -- despite their apparent prevalence in our Web 2.0 world -- will continue to pop up and astound me. With that, I introduce what I just discovered: Delexa.… [read more]

One of my biggest problems with Google Analytics has always been that you can't get the full referring URL of where someone came from. For example - if you someone came from http://www.domain.com/referring-exact-page.php - it just shows up in Analytics as http://www.domain.com - which only gives you… [read more]