Entering data into Excel can be tedious and confusing to users. Fortunately, you can simplify the process. You can use drop down lists to limit data entry options to just one list of items. (Not to mention they just make you look that much cooler.) In just a few steps, you can create three different…
Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing
Google ignited the paid search world this month with the release of Enhanced Campaigns. I’ve observed a number of concerns among the paid search community, particularly around measurement, data collection, and campaign structuring. Advertisers and agencies have spent the last few years restructuring PPC (pay per click) accounts and heavily segmenting campaigns to allow for…
A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn
When it comes to social advertising, some networks offer a great rate for impressions or clicks, powerful targeting options over what you would see with Google AdWords, and the promise of promoting your brand or brand message to a larger audience. You may even get the chance to do some A/B testing to see which ads…
4 Key Analytics Metrics That You’re Probably Underestimating
What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.
Making the Most of Your Search Analytics
After a quick coffee break, we’re back for Session 2, which is all about analytics. Annie Cushing, Director of Analytics at BlueGlass Interactive, and Brian Cosgrove, Director of Analytics and Engineering at TPG Direct, will speak. Jordan Kasteleris moderating. First up is Brian Cosgrove. He said that people misinterpret data very often, and it leads…
Making Data Sexy — Excel Formatting 101
Learn how to make your data sexy and actionable with these quick Excel formatting tips!
Laser Focusing Your Competitive Analysis with Google Analytics and Webmaster Tools
Learn how to use Google Webmaster Tools with Google Analytics (or any analytics platform) to do competitive intelligence on the keyword level.
How to Combine Your Top Pages Data Into Excel for Panda Investigation
Pull together data from Google Analytics, Google Webmaster Tools, Bing Webmaster Central, and Open Site Explorer to find your top pages.
99 Comparison Points Between Google and Bing Webmaster Tools
This post provides a comprehensive comparison of Google and Bing Webmaster Tools — 99 comparison points to be exact.
Fallout Report: SiteCatalyst’s Most Powerful Feature
SiteCatalyst’s Fallout Report allows you to set up goal funnels on the fly, enabling you to process even historical data.