A few months ago Kevin Gibbons came to me and asked me to start planning an event for November. This was normal since I was the Events Coordinator for Quaturo. He said it was going to be a joint event with BlueGlass. It was my first event for BlueGlass, so I was pretty excited. I then found out that The BlueGlass London Party was actually going to be the launch party of BlueGlass UK, and some members of BlueGlass were coming over for it—(no pressure)!
For us at BlueGlass UK, the 15th of November went by in a bit of a blur with coverage of the acquisition in TechCrunch, Media Post, Search Engine Journal, and many more publications. With the news flying around on social media, the event that followed had to be worthy of this buzz (cue my nervous shakes).
As 6 p.m. came, and the first few people began to trickle through the doors of the Park Plaza Hotel, I breathed a sigh of relief. For all of you who came, thank you so much! It was a brilliant evening with great people.
Whilst the evening was focused around the acquisition of Quaturo and the launch of BlueGlass UK, the presentation by Kevin Gibbons on the state of SEO and content marketing in the UK, and the insightful Q&A by Greg Boser were the two highlights of the evening.
Between Greg Boser and Kevin Gibbons speaking, I expect everyone got something out of the evening beyond the free drinks!
Kevin’s presentation was not to be missed; he made some excellent points in regards to the current digital and interactive marketing landscape in the UK, along with some great football analogies. Kevin took traditional SEO tactics, and compared them to the English football team and Roy Hodgson—you might get through the group stages but not much further. In contrast to this, he went on to present content marketers as the forward thinkers in the game, like Spain and their manager, Del Bosque.
Some of the most notable points picked up on Twitter were:
For a more detailed run-through of Kevin’s presentation, check out Pritesh Patels post.
It’s no wonder that @superlativelyLJ tweeted…
Kevin tweeted some of the takeaways from Greg:
Thank you to all who tweeted about the evening! I think this tweet sums up how a lot of people felt the next morning:
I feel as though the BlueGlass event was a particularly big success. The nervousness I felt was at an all-time high, it being my first professional event. However, nerves aside, I thoroughly enjoyed organising the whole evening. The venue was great to work with, especially as there was a last minute change of date because it was originally scheduled for the evening of the U.S. election. Lesson learned—don’t only look at the content marketing calendar.
There were a few sleepless nights, but I am so pleased the evening went as it did, and I am thrilled to be part of BlueGlass UK. I’m even more motivated now, and look forward to contributing more in the future!