The Final Agenda and Party Schedule for #BlueGlassLA is Live!

If you were one of the lucky 125 people to get a ticket for BlueGlass LA… the wait is almost over! Only ONE WEEK until “The Internet Marketing Experience” returns to the West Coast.

A few quick things:

• We’ve announced the official conference hashtag will be #BlueGlassLA!
• Check out the Twitter list to follow along the BlueGlass LA attendees and speakers (and please let us know if we left you off).
• If you’re in town on Sunday, head to Dr. Michael Dorausch’s 3rd annual SEO BBQ. Everyone attending BlueGlass LA is invited and this will be a great chance to see a beautiful part of LA, catch up with old friends, and meet some new people.

We’ve put together the final agenda and couldn’t be more excited for what’s in store. Read on for the details on session times, food (as usual, there’s a lot!), and the exclusive after parties…

Day 1: Monday, April 23

Registration and Breakfast

8:00 am – 9:00 am

The BlueGlass team will be up bright and early to greet you!  After you check in, fuel up for a long day of learning. Breakfast will be a large selection of croissants, danish, bagels, and fresh fruit, as well as coffee, tea and fruit juices.

Opening Remarks by Chris Winfield

9:00 am – 9:15 am

BlueGlass will be kicking off the conference with an intro that will include a run through of the agenda, introduce various speakers, and some quick words on recent happenings.

Session 1: How Yesterday Will Shape Tomorrow’s SEO

9:15 am – 10:30 am

Get ready for an in-depth walk  through of the recent Google algorithm tweaks and changes. Learn what Venice, Chicago, Fuzhou (and more) meant and what they mean today and for the future.

Featuring: Greg Boser, Jeff Preston, & Richard Zwicky

Coffee & Snack Break

10:30 am – 10:45 am

Take  a quick break and grab  something from the bakery basket. Choose from assorted muffins, scones, mini madeleines, coffee and tea service.

Session 2: Modern Day Marketing, Sales and Conversion Secrets

10:45 am – 12:00 pm

How can I reach more people? Why did that go viral? How the heck are they converting all those leads? Why can’t I sell more? If you have ever asked yourself any of these questions, then this is a session that you can’t afford to miss.

Featuring:  Mark Suster, Jason Nazar, & Tony Adam

Lunch

12:00 pm – 1:00 pm

You’ll probably have a full brain and empty stomach after a packed morning. Enjoy the spread of chips & homemade guacamole, tomato basil & mozzarella, roast beef and cheddar, salad, potato chips, and freshly baked cookies.

Session 3: Cultivating Visibility: How to Amplify the Human Digital Channel

1:00 pm – 2:15 pm

Brian Clark (aka ‘Copyblogger’) and Chris Brogan (best-selling author of ‘Trust Agents’) have spent their careers building audiences of evengalists for themselves, their businesses and some of the largest companies in the world. In this session, they will let you in on how they did it (and still do it) and how you can as well.

Featuring: Brian Clark, Chris Brogan, & Chris Winfield

Snack Break

2:15 pm – 2:30 pm

By now you’re catching on that we like to feed our guests…a lot. Nosh on freshly baked cookies and brownies, milk, coffee and tea during this quick break between sessions.

Session 4: Traffic Optimization for News

2:30 pm – 3:45 pm

As the life span of a story becomes shorter, the competition for the reader’s attention become greater. This session will look at techniques and strategies that you can utilize to expand the time a story is in the news and also how to help turn timely content into “evergreen” content.

Featuring: Dennis Goedegebuure, Aaron Chronister, & Tim Mayer

Energy Drink Break

3:45 – 4:00 pm

Get ready for the last session of the day (and a long night ahead!) with a Red Bull.

Session 5: Want Better Links? Innovate and Relate

4:00 pm – 5:15 pm

In the high-risk market of ever-changing link building strategies and approaches, how do you build links anymore or judge the true value of a link to your site? This session will show you how to get better links using innovative content approaches and building relationships, as well as how to integrate both into a long-term Internet marketing strategy.

Featuring: Jon Henshaw, Jamie Steven, & Michael Dorausch

Dinner & Cocktails

6:00 – 7:30

Time to give your mind a rest and enjoy an evening with new friends. Fill up on a dinner of salad, chicken breast, salmon and market veggies before heading up to the first party of BlueGlass LA…

Rooftop Party

7:30 – 11:00

The day may have flown by, but the night is young! Move up to The Standard’s famous rooftop and see what the LA skyline has to offer after dark. Check out the AstroTurf deck, bust a move on the dance floor, and as always, grab a drink from the bar. But try not to stay out too late, you’ve got another full day tomorrow…

Day 2: Tuesday, April 24

Breakfast

8:00 am – 9:15 am

Rise and shine with an assortment of fresh baked goods, seasonal fruit, coffee and tea.

Session 1: So Google Took Your Keywords Away…Now What?

9:15 am – 10:30 am

This session could also be called: “Analytics Survival In The Age Of Vanishing Keywords!” If you are among the many site owners and Internet marketers who came to rely on organic keyword data and have been frustrated since Google removed this information, replacing it with “not provided”, you’ll want to attend this informative session to learn how you can find new ways to take actionable steps through alternative data analysis.

Featuring: Marty Weintraub, Alan Bleiweiss, & Pamela Lund

Coffee & Snack Break

10:30 am – 10:45 am

Take a quick break and enjoy the selection of fresh fruit, yogurt, granola bars, Cliff bars, and Powerbars.  Get a caffeine fix from energy drinks, freshly brewed coffee and tea.

Session 2: Why Trusted Recommendation is the New Public Relations

10:45 am – 12:00 pm

Effective PR is shifting from “media” relations to true public relations. In other words, your customers now have the broadcast ability to build up — or tear down — your reputation. This session will uncover how to integrate customer service and social media as part of your PR strategy.

Featuring: Peter Shankman, Sonia Simone, & Adam Singer

Lunch

12:00 pm – 1:00 pm

It’s feeding time! Chat with your new friends and grab a bite to eat. Lunch will include chips and homemade guacamole, seasonal veggies, sundried tomato pesto, arugula, turkey, bacon, avocado, and swiss sandwiches, simple salad with vinaigrette, potato chips, and freshly baked cookies.

Session 3: The Anatomy of Successful Content Marketing Initiatives

1:00 pm – 2:15 pm

In this session you’ll see actual case studies of how successful content marketing initiatives can have a major long term impact, while providing immediate short term benefits. Learn from the masters as they give you tips and guidance for utilizing these strategies for your business.

Featuring: Hiten Shah, Dan Tynski, & Loren Baker

Snack Break

2:15 pm – 2:30 pm

Unleash your inner child with a throwback snack menu:  rice krispy treats, chips, popcorn, nuts, mini peanut butter & jelly sandwiches, and juice boxes.

Session 4: The Secrets of Successful WordPress Sites

2:30 pm – 3:45 pm

What is WordPress and why is it such an important component of SEO, content marketing, eliminating IT loopholes, multi-team management, and the social and authority factors associated with Google+, Facebook, Bing and other changes in the search marketplace? This panel will address these questions.

Featuring: Joost de Valk, Andrew Norcross, & Michelle Robbins

Raven Tools Energy Drink & Cookie Break

Take a break and get an energy boost before the final session of BlueGlass LA!

3:45 pm – 4:15 pm

Session 5: Interactive Marketing Clinic

4:15 pm – 5:30 pm

Does your site need serious help? Here’s your chance to let these online marketing experts show you the way.

Featuring: Greg Boser, Selena Narayanasamy, & Marcus Tandler

Dinner & Cocktails

6:00 pm – 7:30 pm

It’s the last night of BlueGlass LA! Join us for drinks and an upscale dinner menu including Caesar salad, prime rib, sea bass, and mashed potatoes.

Lounge Party

7:30 pm – 11:00 pm

What will happen at the BlueGlass Conference After Party? You decide. Tonight we bring the party inside to The Standard’s Lobby Lounge. Chat on the over-sized couches, listen to the music of our in-house DJ, or challenge someone to a game of pool. Celebrate another successful BlueGlass conference and grab a drink from the open bar!

Of course, there will be some extra surprises, but you’ll have to wait until the conference for those ;) See you in LA!

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