Stephanie Weingart

    Why Tumblr Trumps Micro-Blogging

    August 19th by

    What do you get when you mix two cups of online editorial, three cups of microblogging and six cups of awesome?  Tumblr, no doubt. The popular blogging platform that has been around for a few years is becoming a popular ... [Read More]

    Posted in Blogging, Social Media Marketing, Social Networks |

    Shopping Sites Flash Sales DO NOT FAIL

    August 3rd by

    If you are like me and love to shop for special deals online, thinking you are smarter than the average consumer because you know how to find the best prices on the best quality items, chances are you are probably a member of ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    Turning Brand Advocates Into Believers

    July 12th by

    One question I constantly hear from my clients is; "How do I find where my customers are most actively discussing my brands online?" The brand has gotten involved with Facebook and they monitor Twitter on a regular basis, ... [Read More]

    Posted in Social Media Marketing |

    Blogger Outreach: The Good, The Bad, and the Ugly

    May 5th by

    There are millions of great posts around the blogosphere that detail the best practices of Blogger outreach, but what some people might not realize is that Blogger Outreach is a multifaceted strategy.  There are different ... [Read More]

    Posted in Blogging, Link Building |

    Whats Still Hot in Emerging Social Media Networks

    March 24th by

    We are almost four whole months into the year of 2010 and already we have seen a huge amount of growth in Social Media.  Spring has sprung and new Social Media Networks that were planted last fall are now blossoming into ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    How to Interact Within Your Target Communities (Without Being a Jerk)

    March 8th by

    Every smart marketer knows the importance of community.  Interacting with your audience without being "that guy or girl"  is a delicate skill.  Many times a community can be infiltrated "below the line" by using poor ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    Identify Target Blogs, Networks and Communities in 5 Easy Steps

    February 22nd by

    Right now, as you are reading this, there is a blog being born. There is a community about Fly Fishing with five hundred users and a “Work from Home Daddy” Blog Network with over forty-seven active blogs that have ... [Read More]

    Posted in Social Media Marketing |

    How (and Why) to Use Hashtags on Twitter

    February 11th by

    In the year 2010, it is safe to say the brands who are NOT using Twitter as a communication tool have either decided it is not for their product or they just don't get it.  It is so wonderful to see brands embracing social ... [Read More]

    Posted in Social Networks |

    How to Deal with Brand Identity Theft

    February 2nd by

    How much do you trust your fans?  Do you trust them enough to manage your Facebook fan page?  Do you trust them to converse with other fans that might have customer service-related questions or complaints?  A job like this ... [Read More]

    Posted in Online Reputation Management, Social Media Marketing, Social Networks |

    Letting Fans Create the Product

    January 14th by

    When a huge brand creates a Facebook fan page that generates an audience of more than 1 million fans, how should those fans be utilized and stimulated? Vitamin Water recently took advantage of their huge community by having ... [Read More]

    Posted in Social Media Marketing |