Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for ... [Read More]
Selena Narayanasamy
Unraveling Open Graph Part 3 – Back to the Basics
December 6th by
As I sat down and read through my Open Graph part 1 and part 2 series, I realized that a lot of questions I had been getting afterward had to do with actually getting Open Graph set up and functional within your site. For ... [Read More]
The End of BlueGlass TPA
September 30th by
It's been an amazing few days in Tampa- and now that the conference is over, we've really had time to reflect and absorb everything that we learned and the relationships that were made. If you've been following our hashtag ... [Read More]
Using Authorship Markup to Increase Click-Through Rates in the SERPs
August 26th by
Bloggers are a common breed. Great bloggers are a rare breed. Bloggers start and develop in an industry that's already saturated. And when you're super talented and authoritative in the area that you're blogging about, you ... [Read More]
Quality Fans & EdgeRank = Recipe for Visibility
July 29th by
Ahhhh. Facebook. I will spare you this month with my inane ramblings on Open Graph. You're lucky. You might remember that in my previous post about Google +, I mentioned the filter bubble and how everything we search for ... [Read More]
Google + … You?
July 7th by
If you’re anything like me, you were probably up into the wee hours of the morning the night you got your Google + invite. You’ve also probably noticed that it’s extremely filled with early adopters without much noise ... [Read More]
Unraveling Facebook Open Graph – Part 2
June 17th by
Hello again! Welcome to Part 2 of Unraveling Facebook’s Open Graph (OG). As I mentioned in my previous post about Facebook's Open Graph, this may seem like some common sense information, but I think it’s great to show ... [Read More]
Unraveling Facebook Open Graph – Part 1
May 26th by
One of the biggest mistakes marketers (and brands) make is thinking that they can install a like button with a plugin, and leave it. They're doing it wrong. I'm pretty sure by now you all know about my ... [Read More]
How to Pull a @JamesFranco and Fail at Twitter
May 9th by
Oh James Franco. Twitter's own "one hit wonder." Did you go check out his Twitter profile? Yeah, there isn't one anymore. Let's take it back to the basics, shall we? For anyone who was following James Franco when he ... [Read More]
Mixing your Eggs in a Pastel Colored Strategy Basket
April 22nd by
Your body runs on all types of fuels - chemicals that your body produces, proteins that are extracted from the manufactured foods you eat... but one thing is certain: Your diet cannot consist of purely artificial ... [Read More]
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