I was alerted to a post titled “Failed SEO – Who’s to Blame” recently and Julie Joyce asked for a comment response from the PPC perspective. My comment started to get pretty long so I turned it into a blog post with questions you need answered before you start a new PPC project. But, most…
AdWords Network Types: The Good, the Bids and THE OPPORTUNITY
This week I polled Twitter for questions about pay-per-click topics. The responses were overwhelming, reaffirming that there is a lot of confusion about PPC advertising. I will be addressing each of the questions in posts here. First, I decided to tackle the issue of what network to advertise on since choosing the wrong network can…
Budget Conscious PPC Campaign Structure
Since Paid Search topics are new to the BlueGlass blog I thought it would be best to start the series at the beginning rather than diving right into something more complicated, like statistically relevant ad testing. I know you’re excited for that one. But, before you can properly test your ads, you need to start…