Pamela Lund

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14 Things to Ask Before Starting a PPC Project

I was alerted to a post titled "Failed SEO - Who's to Blame" recently and Julie Joyce asked for a comment response from the PPC perspective. My comment started to get pretty long so I turned it into a blog post with ... [Read More]

AdWords Network Types: The Good, the Bids and THE OPPORTUNITY

This week I polled Twitter for questions about pay-per-click topics. The responses were overwhelming, reaffirming that there is a lot of confusion about PPC advertising. I will be addressing each of the questions in posts ... [Read More]

Budget Conscious PPC Campaign Structure

Since Paid Search topics are new to the BlueGlass blog I thought it would be best to start the series at the beginning rather than diving right into something more complicated, like statistically relevant ad testing.  I know ... [Read More]