Pamela Lund

In part one of this series we covered how to set up a product feed and submit it to Google. In this installment we're going to focus on properly setting up Product Listing Ads (PLA) in Google AdWords so you can maximize your ... [Read More]

So, you're tired of reading about how to adjust your advertising for the holidays? But have you actually made any seasonal changes to your ad campaigns? No? Well, it's not too late. If you sell any product or service that ... [Read More]

An important part of pay-per-click campaign manager's job is to find the best bid for a specific ad, keyword and budget combination. This is a subtlety of PPC management that is often overlooked or misunderstood. People spend ... [Read More]

PPC management is just like any other practice, such as SEO or even nutrition, in which there are many ways to accomplish a goal and everyone has an idea of the best way. We spend a lot of time talking about what to do and ... [Read More]

People frequently ask what is one thing they can do to make a big impact on their AdWords performance and I always say negative keywords. Reducing unwanted impressions will increase your click through rate, in turn ... [Read More]

I can't tell you how many times I've heard people say "pay per click didn't work for me" only to look at their account and see that they put up some campaigns and then never took the time to optimize them. Maybe they didn't ... [Read More]

I was alerted to a post titled "Failed SEO - Who's to Blame" recently and Julie Joyce asked for a comment response from the PPC perspective. My comment started to get pretty long so I turned it into a blog post with ... [Read More]

This week I polled Twitter for questions about pay-per-click topics. The responses were overwhelming, reaffirming that there is a lot of confusion about PPC advertising. I will be addressing each of the questions in posts ... [Read More]