It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks. How do you then sort the casual writer, ... [Read More]
Michael Erin Strong
Who Owns Your Meme? User-Generated Content Ownership on Social Networks
October 14th by
There have been instances of user-generated content (UGC) being reproduced as commercial items, like t-shirts or bumper stickers, without the express permission of the creator. Sometimes, when these items are sold by large ... [Read More]
Infographics or Articles: Which Type of Content is Best for Your Idea?
September 6th by
While brainstorming ideas with clients, it’s often difficult to explain on the spot why some ideas will fly as infographics, and others just won’t. It’s hard to say how we know when a topic would perform well socially ... [Read More]
How to Create Social Content That Maximizes ROI
August 29th by
For readers, social content is a humorous blip between morning chores and afternoon meetings. For writers, it is something to craft artfully after careful research, and a means to show off the ability to revel in ... [Read More]
How to Create Content You’d Read
August 22nd by
Always consider your audience to be as insightful and intelligent as you are, and endeavor to engage them. Writing down to your readers, even if the demographic is abysmal, alienates groups and is apparent. Why does it matter ... [Read More]
Create Content Platforms: Strategy to Reach the Right Audience
August 9th by
Like a beauty queen who needs to build long term support in order to win a crown, a client’s content must also build upon itself in layers, supporting original ideas and gradually cementing new branding concepts upon old ... [Read More]
Pre-Writing for Pros: Create Content That Hasn’t Been Twice-Baked
August 1st by
Reading the same story over and over on favorite sites? Do you often get the feeling that your top ten niche companies are all drinking the same Kool-Aid, attending the same conferences, and pulling the same punches? Nothing ... [Read More]
Create Content Concepts With Your Clients: Eliciting Killer Ideas
July 25th by
Anyone could take a pen to paper, or scratch a keyboard for a few minutes, to jot down ideas for a client. This could be called brainstorming. Unfortunately for the lazy idea curator, these uninspired concepts could be ... [Read More]
Turning Writers Into Linkbait Ninjas: Resources, Tips, & Pitfalls
June 20th by
Recruiting new talent for quality web prose may seem easy, but it can be a challenge for seasoned content managers. Because ‘good writers’ may only be good at one style of writing, for example, journalistic, turning them ... [Read More]
5 Ways to Brainstorm for Creative Content
June 10th by
Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around ... [Read More]
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