You may have heard the phrase “content marketing” once or twice over the last few months. Okay, it’s been all over the place—in blogs, on Twitter, even in mainstream media. Content marketing is where it’s at. But it’s a lot more than just a buzzword. It’s important, and the foundation of all other marketing and…
Harnessing Change and Chaos to Foster Marketing Innovation
No lollygagging around here. After that great intro, we’re right into the info. We don’t mess around at BlueGlass. Well, except for maybe a little at Halloween. Next up, BlueGlass President, Greg Boser, and Founder/CEO of Copyblogger Media, Brian Clark are going to give us a rundown of how businesses can not only survive, but…
BlueGlassX Kickoff
Who’s ready for a BlueGlass eXperience?! This conference room is positively buzzing with excitement as everyone settles down after the fantastic breakfast we just had. If you couldn’t make it to Tampa, or you missed out on a ticket before the conference sold out, not to worry. You’ll be able to follow along here on…
How to Slowly Lose Trust, Influence, and Ultimately Your Audience
Just like you, I read a lot of content every day to keep up with news, to educate myself, and to improve my skills. Lately, I’ve seen some instances of people committing content no-nos that are most likely hurting their credibility and their conversions, rather than helping anyone. When you see someone doing something detrimental…
Secrets of a Can’t Miss Content Calendar
Writing content is all about deadlines, whether you’re a reporter, a blogger, or a marketer. Some might say the keys to meeting deadlines are a strict editorial calendar and discipline. I say it’s flexibility. Sounds counterintuitive, doesn’t it? It’s all in how you look at it. Deadlines are crucial to meeting expectations. Reporters have strict…
How to Write Content That Converts
Oh, brother, you think. Yet another post about writing content that converts. I hear you. But before you bounce out of here, I’d like to ask you to do something—change the way you define convert. And then maybe change the content creation tactics you’re currently using. Stick around for a few minutes, and I’ll explain.…
The Evolution of the Content Team
SEOs like to express disdain for misconceptions about the industry, one of the biggest being that optimizing a site is just a matter of flipping a secret switch that will put the site on the first page of Google. As outlandish as that may sound to those in the know, it’s true that some clients…