Content marketing isn’t rocket surgery, but it does have a lot of moving parts. If you do something — anything — every day, eventually, you fall into autopilot, and you’re no longer really thinking things through. You may forget about one of those moving parts, and that’s how you make mistakes. Even expert marketers make…
Three Things Ira Glass Taught Me About Storytelling
In December 2012, I was fortunate to see Ira Glass, host of National Public Radio’s “This American Life,” perform a live one-man show at the Troy Music Hall in Troy, New York. “This American Life” is one of my favorite radio programs, so I was pretty excited about the opportunity to hear Glass talk about…
Boser, Clark, Friesen & Zwicky Wrap Up BlueGlassX
BlueGlassX was an action-packed two-day event filled with information, networking, and probably more giggles than you would hear at most conferences. I won’t say we saved the best for last because everyone was great, and we heard from some truly fantastic presentations over the last couple of days. But I will say, for the last…
Secrets of PR Success: Real Tactics for Building a Massively Popular Brand
It’s the penultimate session at BlueGlassX, and while I’m ready to get back to work (I don’t even want to know how many e-mails have piled up in my inbox over the last couple of days!), I’m also not ready for this to end! It’s been a great couple of days. But we’re not done…
Transforming Your Visitors Into a Dedicated and Passionate Community
I didn’t think anything would outdo yesterday’s taco/fajita bar lunch. I was wrong. Salmon and grilled chicken? If we’re not careful, people will start attending BlueGlassX just for the food! Wait—some of you are already doing that, aren’t you? ;-) So yesterday, we learned how to build an audience from the ground up. Having an…
Mastering New and Hidden Paid Search Strategies
If you haven’t explored paid initiatives yet, you could be leaving money on the table. From apps to mobile search to social networks—advertisers have many more opportunities than ever before to reach many more people. But like any other marketing tactic, paid search requires strategy to be effective, and to give you a good ROI.…
Local and Mobile Domination: Harnessing the Changing SERPs
Welcome back! It’s day two of BlueGlassX here in sunny Tampa. After last night’s party, everyone is a little…let’s say subdued. :-) But we’ve had another delicious breakfast, and there’s plenty of coffee—not to mention the promise of more fantastic BlueGlassX information—so we’re all raring to go again. So without further ado… This is probably…
Link Building Strategies That Actually Work
Still with us? I know, everyone’s anxious to get to dinner, and then to the game-themed party on the pool deck. Aw, not here to hang out with us? Like what you’ve seen today on the blog? Still feel like you’re missing out by not actually being here? Then make sure you join us for…
How to Build a Large, Passionate Audience from Scratch With No Connections
Everyone should be all good and caffeinated now, which is good, because the next session promises to be full of all kinds of win. You can create great content all day, but you won’t get a single bit of benefit from it if there’s no one around to read it, react to it, or share…
Technical SEO Wizardry (How to Get the Most From Your Data)
So how ’bout that lunch, huh? Tacos, fajitas, and churros! Whew! If not for the steady stream of coffee I’ve got going on here—and the risk of embarrassing imprints on my face—I’d be ready for a nap on my keyboard after all that delicious food. On second thought, who needs coffee when we have such…