Creating easy-to-use websites that are accessible for those with visual impairments is fairly simple to implement, given that many of the standards that can make the site easier to navigate are also just good design ... [Read More]
Jordan Kasteler
Jordan Kasteler is the former SVP of Content Development and Managing Partner at BlueGlass, an industry leader in search engine optimization and social media marketing.
How Layout Affects Link Placement and SEO
May 22nd by
Not surprisingly, where links are placed on a website can have an effect on their link value and how the website can improve (or harm) search results. This is because certain blocks, or areas, of a website carry more weight ... [Read More]
How Social Media Influences Search Click Through Rate
April 11th by
Tell a client you can funnel their online advertising to the right market segment at the right time, using high-conversion distribution channels and at low cost, and the client will either hug you or think you’re selling ... [Read More]
Making Content Work for Social Networking
March 14th by
Many social media marketers claim that content is king and should be the focus of every social media strategy. However, which content should be placed on what social network is just as important as the content itself. Content ... [Read More]
How Digital Media Can Influence Brand Loyalty and Awareness
February 22nd by
One of the reasons why advertising and marketing is so successful is because repeated exposure to new products and offerings is what drives current and potential customers to buy. Whether advertising is online or in print, it ... [Read More]
Content Scraping: Prevention, Repercussions, and…Benefits?
February 1st by
The duplication of already-published content is running rampant online. Automatic scrapers will take unique published web content and copy it to publish on another website. This is to hopefully get the content indexed by the ... [Read More]
The Experience of Content Consumption
December 28th by
Content is the substance that’s consumed both subliminally and consciously, which for an unsuspecting sponge is a bad thing. We absorb content online, on the television, glancing at freeway billboards, reading a cereal box, ... [Read More]
Facilitating Creative Engagement in Online and Social Media Campaigns
November 30th by
The best companies who use social media to promote their products are the ones that understand why social media was created in the first place. It wasn't created to spam everyone you could or to track down the people that owe ... [Read More]
The Attractiveness of Infographics
November 3rd by
Information graphics, more commonly called infographics, are a way to display information in a visual format. Infographics can help explain information that might otherwise be confusing, hard to digest, or not keep readers’ ... [Read More]
Is Social Content Brevity Better? Think Again!
October 21st by
With Internet marketers reading posts all over the Web that prompt social content writers to go shorter, keep it snappy, and gear writing for those who skim, it’s not surprising that the trend has become omnipresent. To be ... [Read More]
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