As the Internet evolves, so does the way we speak and write about it. Remember life before you “googled” everything? Think of how often existing social networks change and how many new social media networks emerge each year. Along with these changes come new words. The problem is, social media terms come into fruition much…
The 5-Minute Facebook Page Makeover
Over time, a Facebook Page can get stuck in the past and need some revamping to reflect the newest upgrades to Facebook’s layout. Many changes are quietly rolled out and go unnoticed by page admins. Few people keep up with Facebook’s constant evolution in addition to managing the day-to-day activity on the Page. . In my last…
Turning Writers Into Linkbait Ninjas: Resources, Tips, & Pitfalls
How does a recruiter identify talent, if not by the quality of writing? Here are a few tips for finding the right writer to groom, resources to help prospects become linkbait ninjas, and pitfalls to avoid during the training process.
The Photo Strip: Facebook’s Most Underused Free Ad
Many brands trick out their Facebook pages with flashy apps while ignoring some of the most valuable (and free!) tools available. Case in point: the often-neglected photo strip that came as part of the new Facebook Pages format rolled out in March. When done wrong, the photo strip makes an otherwise impressive page fall flat.…
5 Ways to Brainstorm for Creative Content
Many a creative mind is unable to spontaneously produce a list of 20 fascinating ideas for a limited topic on the spot, especially if a group is watching, waiting, and planning strategies for seeding and promotion around said, uncreated ideas. What should you do when a team is waiting for your brilliance to start pouring…
[Your Name Here] Presents: The Art of Product Placement
I guess you could say I’m a bit of a romantic. I tend to think of life as one great novel. Or movie. And each of us is the author of our own story. Our lives are filled with chapters that play out succinctly between the beginning and the end. Sometimes there are celebrity cameos.…
Why Delicious.com is More Social Than You Think [and Not Going Anywhere]
The landscape for social media aggregation sites has changed a lot lately. With Digg V4, we saw a huge shift in users heading over to Reddit, we have seen Reddit’s sub-communities (SubReddits) really blossom, StumbleUpon continue to grow a steady userbase, and even the closing of AOL’s Propeller and Yahoo’s Buzz. What we have also…
Content Brevity is Best
A lot of blogs discuss value in content length. Quality is the power-behind-the-throne (assuming content is king), but brevity holds court. Writing pithy prose in lieu of long-winded meditation gives readers a visual legend for content: the outline is fully visible, the end in sight, and thus the task seems reasonable. If you want to…
Facebook Brand Tagging: The Good, the Bad and the Ugly
A little over two months ago, there was a mini popup that appeared on the Facebook welcome page, which announced you were now allowed to tag pages in your pictures.
How Layout Affects Link Placement and SEO
Not surprisingly, where links are placed on a website can have an effect on their link value and how the website can improve (or harm) search results. This is because certain blocks, or areas, of a website carry more weight than others. In my previous posts about block and link placement and visual page segmentation…