The response I’ve heard surrounding Pinterest all echoes the same sentiment: “this is seriously addicting.” As someone who is easily distracted by sparkly things, I’ve forbidden myself from using Pinterest at work (only, of course, to thoroughly research this post…). Do we really need another social network to waste hours of our lives? Better yet, how has a network…
Best Practices for Hiring the Perfect Content Writer
It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks. How do you then sort the casual writer, who can spin a clever line every 1,000 words from the intense savant who feels…
5 Simple Steps to Prepare Your Facebook Fan Page for the Unexpected
There are a lot of rumors around the “blogo-twitter-sphere” about the changes fan pages may face when Facebook makes updates to the platform, once again. A few weeks ago, when Mark Zuckerberg made his infamous speech about the new changes, we were told “Spotific, frictionless, serendipitous” changes are around the corner. Users with technical courage followed…
Who Owns Your Meme? User-Generated Content Ownership on Social Networks
There have been instances of user-generated content (UGC) being reproduced as commercial items, like t-shirts or bumper stickers, without the express permission of the creator. Sometimes, when these items are sold by large corporations like Hot Topic, the creators and social networks can get riled up about the corporations profiting from a network’s creativity and…
BlueGlass TPA Day 2 Recap
Despite many having a late night, Day 2 was incredibly full of energy thanks to a resilient crowd and the second day speakers bringing their A game. I wasn’t involved in the late night shenanigans (I’m secretly 100 years old), but you can look back through the #bgtpa stream to draw your own conclusions about…
BlueGlass TPA Day 1 Recap
Do you know how exhausting it is to spend a day in a room full of smart people? After the first day of BlueGlass TPA, I have the kind of brain ache that only comes from full geek immersion. This could also be from drinking 4 cups of coffee, Redbull and Diet Coke (all consumed…
60 Social Media Marketing Tips for the Holiday Season
Are you already thinking about how to promote the holidays on your social media profiles? This lists has 60 ideas for Halloween, Thanksgiving, Black Friday and Christmas social media promotions.
Infographics or Articles: Which Type of Content is Best for Your Idea?
Often, content type can boil down to things that should be non-issues, like branding or price. This post walks through how to determine which content type is right for a given topic.
How to Create Social Content That Maximizes ROI
Maximizing your ROI is often just a matter of correctly analyzing available data, and tracking improvements across the social rostrum. By tightening up your pre-game production and promotion, you can plan for success, and target the broadest-possible audience.
Social Media Budget Blunders (and How to Avoid Them)
Social media budgeting is more complex than paying an employee to post updates on social networks. This post reveals common social budgeting mistakes and how to curb unnecessary spending.