Amit Singhal, Google’s head of core ranking, has said that Google is “the biggest kingmaker on this earth.” For many businesses, this is not an exaggeration. Each major algorithm update can signify a defining moment that for some, determines success or failure. In the past, most webmasters and SEOs understood that there would be fluctuations…
The Top Secret Method for Marketing Effectively on Reddit
As the Internet’s largest social news aggregator, reddit boasts more than 2 billion (yes, with a ‘b’) pageviews each month, and more than 34 million unique visitors. With stats like these, it’s no wonder that reddit’s a prime target for advertisers and marketers trying to get their products and services in front of large web…
13 Ways to Make Idea Generation a Daily Habit
Coming up with ideas that are relevant to your audience, useful, and interesting is one of the most difficult parts of creating great content. Part of this struggle lies in the way many people approach creativity; they wait until they need an idea to start brainstorming. Caveat to this approach: you can’t force a brilliant…
6 Reasons Why You Should Quit Blogging
There’s been a recent trend in businesses and agencies abandoning their blogs to instead invest in social media. I can’t say the decline is very surprising — blogging is hard work. It’s difficult to produce valuable posts, and it’s even tougher to do it on a consistent basis. Especially in the beginning, it’s frustrating to create content that…
The Right Way to Use Social Media for Outreach
Social media cuts down walls and increases your ability to become a relationship-building all star. But, social media shouldn’t be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to you!) or for one-time communication. Rather, social media should be used to help get your foot…
What Really Happened at BlueGlass LA
Get the full scoop on what happened during the Internet marketing experience!
The Many Advantages (and Secrets) of WordPress Sites
What is WordPress and why is it such an important component of SEO, content marketing, multi-team management, and other changes in the search marketplace?
A Look Into Content Marketing Success Stories
Everyone is talking about content marketing, but there’s not a lot of real-world examples illustrating the success or failure of content strategies and campaigns. Until now…
Leveraging Customer Service for Public Relations
Effective PR is shifting from “media” relations to true public relations. In other words, your customers now have the broadcast ability to build up — or tear down — your reputation.
Overcoming “Not Provided” Keywords
Learn how to get back your lost data through these alternative data collection techniques from Marty Weintraub and Alan Bleiweiss.