Ladies and Gentlemen: We're excited to announce that the BlueGlass FL team contest begins NOW! If you've been following our updates, you already know that the line-up is pretty amazing, that the location rocks (pun ... [Read More]
BlueGlass Blogger
7 Practical Steps To Managing A Facebook Crisis
September 30th by
I hate to be the bearer of bad news but there is no recipe for handling a social media marketing crisis… and neither can you completely prevent it. I know, I know - many other blogs have published articles stating the ... [Read More]
Make ‘em Laugh: Why Your Content Needs Humor to Succeed
September 27th by
The best linkbait is ALWAYS funny. Sure, linkbait can succeed when the content is genuinely interesting, or when it has high-quality supportive media. But the very best internet content, the type of content that people crave, ... [Read More]
Social Media for Social Mobilization
September 22nd by
Introduction: Last week I attended the New Brand Communication 2010 conference in São Paulo, Brazil (my hometown). Like most marketing conferences it had its ups and downs, some lectures were stronger than others and some ... [Read More]
6 Basic Questions For Social-Optimizing Your Company Website
September 8th by
When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of ... [Read More]
Top 7 Ways To Increase In-Store Sales via Social Media
September 2nd by
Doesn't it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it's easy to forget why you need ... [Read More]
Opposites Attract: The Easiest Way To Create Compelling Linkbait
August 4th by
Coming up with ideas for compelling linkbait content can be really tough, particularly if the topic you want to write about doesn’t necessarily have an angle that often does well in social media. But one tactic that almost ... [Read More]
Twitter Rolls Out New ‘Follow Suggestions’ Feature
July 30th by
Did you ever look at your overwhelming stream of tweets and think "boy, I really should follow more people?" We didn't think so - honestly I collect people to follow and then forget why I clicked on them in the first place or ... [Read More]
Old Spice: A Swan Dive Into The Award Winning Campaign
July 22nd by
The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from ... [Read More]
15 Essential Tips for Harnessing Your Creativity
July 22nd by
Earlier this month, Newsweek declared that America is facing a “Creativity Crisis”. According to some researchers, there is evidence that creative potential in young Americans has dropped for the first time in ... [Read More]
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