The BlueGlass family wishes you and yours the happiest of holidays and a very happy New Year! For all of us here, 2012 has been an incredible year, and we know 2013 is going to be even more remarkable. We look forward to sharing yet another great year with all of you!
Happy Thanksgiving from BlueGlass!
The BlueGlass team is thankful for all of your support over the last 2+ years! We also appreciate the opportunity to work with–and for–so many awesome people in such a dynamic and exciting industry, now and in the years to come. From our family to yours, Happy Thanksgiving!
19 Unexpected Sources of Inspiration
Oftentimes, inspiration strikes when you’re not actively seeking it out… Our most inspired thoughts are often brief and unexpected. This is why we often hear phrases like “flash of brilliance” or “stroke of genius.” Inspiration strikes in many different forms — sometimes it’s a 3,000-word article, sometimes it comes in the form of a tweet,…
Are You Fostering a Productive Work Environment?
Perhaps you’re aware of the approach many tech companies have adopted that embraces an open floor plan, or evangelizes the benefits of colorful, playful common areas…. Maybe you’ve heard of Google’s famous “nap pods” or the basketball court at the center of eBay’s Silicon Valley campus or Red Bull’s unique offices. These space innovations are designed…
33 Things to Ask Before Hitting Publish
Do you pause before you hit the “publish” button? You should… One of the most important things I’ve learned as a marketer is the value of a single word or phrase. Sometimes, one word can completely change how your brand is perceived. Every piece of content your company publishes, whether it’s a tweet, blog post, newsletter, webinar,…
Rethinking Enterprise Link Building in a Post-Penguin Era
Bigger brands are more likely to be under a microscope, not only from the search engines but also from competition… As a bigger business that is likely to be targeting a larger segment of the market, it’s even more important to remember how crucial it is to build links naturally. If you continue to engage in…
Behind the Scenes: Why I Chose BlueGlass
People ask us all the time what makes our company unique… A big part of what differentiates us is our team and how we approach working together. Whether someone’s been with us from the start, or they’ve only recently joined the BlueGlass family, we treat coworker relationships as partnerships. This attitude has fostered a culture…
BlueGlass at Affiliate Summit East and SES San Francisco
Who says you can’t be in two places at once? We’ll be on both coasts next week! If you’ll be at Affiliate Summit East in New York or SES San Francisco, come watch us speak, say hello and talk shop, or pick up some of the swag we’ll have in tow… What We’re Up to…
Powerful Content Marketing Lessons From Two Recent Viral Blockbusters
As content marketers, being good students of the Internet is an important aspect of our jobs… Most of the viral content online is of a non-commercial nature, but the principles that allow it to become widely popular and massively syndicated are the same as those that are at play with viral content constructed for marketing…
Are You Ignoring These Content Marketing Benefits?
We often speak about content marketing in terms of the impact it can have on SEO and overall rankings. In fact, one of the easiest ways to quantify the impact of an individual content marketing campaign is to look at the type of links that were created. For each initiative, we look closely at the…