When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of the competition. Yet what is often forgotten is that social media does not… [read more]

Doesn't it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it's easy to forget why you need these cyberspace shenanigans at all! In fact, there's so much noise that many… [read more]

Did you ever look at your overwhelming stream of tweets and think "boy, I really should follow more people?" We didn't think so - honestly I collect people to follow and then forget why I clicked on them in the first place or wonder who in the world has enough time to read every tweet in the Twitter… [read more]

The man your man could smell like has given us all a high - metaphorically, as the internet is buzzing with commentary about the award winning campaign, and literally as we all rush to pharmacies and sniff the product from the isles. Old Spice reminds us not only of the characteristics we wish we… [read more]

Over the past year, we've seen dozens of publications tout "location-based" as their big 2010 trend prediction - we get it, there's tons of fun things to do with them socially - but how can one squeeze the marketing juice out of it? Until very recently, targeted advertising meant devising endless… [read more]

Imagine if every time you walked out of a fitting room, others in the store told you their honest opinion of how you look and whether you should make a purchase. Now, imagine that - still heavy with doubt - you could call your girlfriends as well as fashion experts to come over and help you decide if… [read more]