Greg Boser

Greg is the President of Products & Services for BlueGlass Interactive, Inc. His daily responsibilities include overseeing the development and growth of both BlueGlass service offerings and the products and tools that power them. You can connect with Greg on Google +.

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A Practical Guide to SERP Profiling – Part 2

In part 1 of this post we walked through the process of putting together some data to help us take a look at what is going on in the online dating space. Now that we have that data compiled in a standard Excel spreadsheet, we ... [Read More]

Should You Buy PPC Ads for Your Brand Keywords?

"I rank organically for my brand terms. Why would I pay for ads on them?" How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn't been settled. So, I'm ... [Read More]

A Practical Guide to SERP Profiling – Part 1

If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before ... [Read More]

Pamela Lund Joins BlueGlass as Director of Paid Search

When I first arrived here at BlueGlass, one of the first conversations Dave and I had regarding the future growth of the Search Services division was about expanding our paid search offerings. During that conversation, the ... [Read More]