In part 1 of this post we walked through the process of putting together some data to help us take a look at what is going on in the online dating space. Now that we have that data compiled in a standard Excel spreadsheet, we can get started on our quest for the nuggets of…
Should You Buy PPC Ads for Your Brand Keywords?
“I rank organically for my brand terms. Why would I pay for ads on them?” How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn’t been settled. So, I’m going to try to settle it now. At first, the argument that you…
A Practical Guide to SERP Profiling – Part 1
If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before making a single strategy related decision. Unfortunately, I have found over the…
Pamela Lund Joins BlueGlass as Director of Paid Search
When I first arrived here at BlueGlass, one of the first conversations Dave and I had regarding the future growth of the Search Services division was about expanding our paid search offerings. During that conversation, the name that kept coming up as the most obvious choice was Pamela Lund. Not only did she bring a…