Dax Herrera

    CHANGING MY BIO 300

    The Day of the Asterisk

    In college, a professor once told us that a good programmer produces around 8 lines of code a day. Considering that the average line of code has about as many characters as a text message, I just wrote the equivalent a full ... [Read More]

    The DIY Paradox

    Recently, a project came up that required the addition of sub-domains to a stock install of Wordpress. This feature is not built-in to the software, but faking sub-domains and fiddling with redirects is something I’m ... [Read More]

    Unexpected Consequences in Iterative Software Design

    Internet marketing is a uniquely technical industry that frequently ties strategy to technology. Because of that, the more we know about the tech that powers our business, the better. Don Draper doesn’t need to know how to ... [Read More]