Today we officially launched our private beta version of SecondStep, a scalable organic search marketing platform. How does SecondStep differ from other SEO Tools on the market? Well first off it isn’t a tool. There are some amazing search tools out there, such as SEOmoz’s new web application,… [read more]
Nothing in your search marketing campaign is as important as the data you collect and react on. However, there are basically two types of data that SEOs look at: Campaign Data Third Party Data Campaign data is worth its weight in gold, but too many SEOs become blinded by third party data, and… [read more]
In the past couple of years, stumbleupon.com has really grown to unprecedented heights. It seems like you can’t even watch a video or look at a picture anymore that didn’t originate with the social giant. But many people still don’t understand just how big stumbleupon has actually gotten. That’s… [read more]
Those were the first words I asked myself while we were in Tampa, when the idea for doing another conference in July on the other side of the country came up. But yep, the rumors are true. We're hosting another conference, practically right on the heels of our sold-out Search & Social Spring Summit… [read more]
Started in 2004, Facebook.com has grown to be the largest social network site out there, with over 400 million users worldwide. The numbers are absolutely astonishing and even a little terrifying. 500 billion minutes per month are spent on Facebook, that's 956,907.2 years in collective minutes. If you… [read more]
by Dave Snyder The "social media guru" has become a self propelled parasite of our online industry. I am not talking about the true experts in the social media space, I am talking more directly about ever Twitter account holding blogger who claims social media ___________ as their occupation. I will… [read more]
Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and search, and it is as much about salvaging brands as it is about creating brands. When… [read more]
by Kate Morris Kate Morris is an independent Search Engine Marketing consultant. You can always find her on Twitter @katemorris. Google has been at the top of the PPC and personalization game for the past few years. Their goal has always been to produce the best results for the end user, no matter… [read more]
by David Snyder In the midst of every recession there are a handful of people that actually see growth. These individuals and companies learn how to adapt to the economic environment, and through ingenuity they make strides. In the online world, many have already begun to make changes based on the… [read more]
by David Snyder When Jordan and I started Search & Social in June of this year we were on a 2 year plan. We wanted to provide great client services and get involved in other projects that would differentiate us in the search and social media space. I now sit at my kitchen table flabergasted at… [read more]
