Amy Vernon

    The Gaming of Twitter Metrics

    February 24th by

    Whenever anyone figures out a way to measure something, a bunch of other people figure out how to game it and come out on top. Since Twitter's rise to the top, people and companies have been trying to determine its worth. ... [Read More]

    Posted in Analytics, Social Networks, Tools |

    Mashable Follow: The Next Stage in Social?

    February 17th by

    Back when I worked for a newspaper (gee, that sounds so quaint, doesn't it?), my colleagues and I would talk about how cool it would be if readers could fully customize their experience on our website. The home page they'd ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    Meetup’s Challenge: Making Money While Focusing on Community

    January 31st by

    It's a curious thing, the Internet. We expect everything on it to be free, yet all want to make money, even if only to have enough to put food on the table. Even those of us who make our living from the Internet fall ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    The Evolution of Business Social Networks: Beyond LinkedIn

    December 16th by

    LinkedIn was the first social network I joined. Before Facebook. Before Digg. (I never had a MySpace account, sorry.) A friend I used to work with at The Miami Herald sent me an invitation to join his network. He ... [Read More]

    Posted in Business, Social Media Marketing, Social Networks |

    Newspapers Dive into the iPad App Game

    November 15th by

    Having seen All The Presidents Men approximately 8,472 times, I got all the in-jokes in The Washington Post's commercial for its new (free) iPad app. And that, I suppose was the point: Even geezers (like Bob Woodward and ... [Read More]

    Posted in General, Internet Marketing |

    Community is about Connections

    November 1st by

    I had a whole opening for this post about how we spend so much of our life online now and how it's important to get out sometimes and meet people - see them, talk to them, shake their hands. Then I was at a launch party ... [Read More]

    Posted in Social Media Marketing, Social Networks |

    Customer Experience Is King

    October 4th by

    There’s been a lot of talk lately about how we’re putting a “game layer” over everything in our lives. Everything, including news, marketing and advertising, needs to be experienced. Merely sharing information ... [Read More]

    Posted in Internet Marketing |

    The MSM is all over Tumblr. Now what?

    September 15th by

    It’s hard to wander around on Tumblr lately without tripping over at least one or two brand-new tumblelogs created by old-school, “mainstream media”-types. Newsweek was the first success of its type and since editor ... [Read More]

    Posted in Blogging, Social Networks |

    StumbleUpon Finally Decides to Jump Into the Mobile Game

    August 24th by

    Let me start by saying: It’s about time. StumbleUpon released its first-ever mobile app last week, available on the iPhone and Android platforms. I must admit, I find it puzzling that sites such as SU and Digg and ... [Read More]

    Posted in Mobile, Social Networks |