A recent blogpost on the NMX/BlogWorld site asks “Are Bloggers Different Than Journalists?” In a relatively young industry it’s already an age-old question. But, it’s the wrong question. As both a blogger and a journalist , I can tell you there is much greater benefit to focusing on what the two have in common — the challenge of telling a story in such a way that it will reach the greatest audience. Or, put another way, the challenge of content marketing.