Annie Cushing

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Regular Expressions – Don’t Use Google Analytics Without Them

January 12th by

I have to admit: I'm a recovering regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to solve a goal setup conniption I was having. It looked like a foreign ... [Read More]

Posted in Analytics |

Track Who’s Tracking You

December 8th by

Twitter and Facebook badges have become ubiquitous. You put them on each page of your site (at least most do), and you want people to follow you on Twitter and like you on Facebook. But how do you know if they are? If you're ... [Read More]

Posted in Analytics |

Measuring Social with Advanced Segments

November 24th by

Following on the heels of my last blog post, which covered the #1 mistake marketers make with tracking social media, this time we're going to talk about how to create an advanced segment to segment out your social media ... [Read More]

Posted in Analytics |

#1 Mistake Marketers Make with Tracking Social Media

November 10th by

How are you measuring your social media impact in Google Analytics? If your answer looks like this rogue report, you are most certainly missing out on a lot of valuable data ... Click to enlarge image. The reason is ... [Read More]

Posted in Analytics |

Data Just Got Sexier with Google Analytics’ New In-Page Analytics

October 19th by

You know that really exciting Christmas present you got that you tinkered with a few days, grew bored with in short order, and sold for a couple dollars at your next garage sale? That's kind of what Site Overlay was for ... [Read More]

Posted in Analytics |

Stay Alert with Google Analytics

October 5th by

I move fast because I pretty much hang out in the far-left lane. I also have to keep a lot of plates spinning. One of the drawbacks to moving at a breakneck pace (besides, of course, the potential for breaking your neck) is ... [Read More]

Posted in Analytics |

Four Ways Bloggers Can Use Google Insights to Brainstorm

August 26th by

Writer's block is the enemy of creativity and efficiency for a blogger. Every writer fears it. You experience a big win as a writer. People raved about your last post you on Twitter, "liked" it on Facebook, linked to it. ... [Read More]

Posted in Blogging, Tools |